From Email to Advocates - How to Amplify Your Marketing with Social - Marketo Podcast Series

Summary: There are many factors required for a successful marketing campaign, but if you aren’t enabling your advocates to share your content and messages, you're missing a huge opportunity to drive awareness, social engagement, and website traffic.  In today's socially-connected world, it's more critical than ever that marketers maximize their social reach to amplify their marketing messages and their credibility. Please join DJ Waldow, Digital Marketing Evangelist at Marketo and Gregory Shove, Founder and CEO at SocialChorus, for this entertaining webinar that will teach you how to create emails that encourage social sharing, and how to develop an advocacy program that can transform your customers into advocates. You’ll learn how to: • Encourage advocates to share content from existing email campaigns • Leverage marketing automation data to find existing advocates • Empower advocates to create and share brand content