Marketo's Marketing and Sales Best Practices

There are many factors required for a successful marketing campaign, but if you aren’t enabling your advocates to share your content and messages, you're missing a huge opportunity to drive awareness, social engagement, and website traffic.  In today's socially-connected world, it's more critical than ever that marketers maximize their social reach to amplify their marketing messages and their credibility. Please join DJ Waldow, Digital Marketing Evangelist at Marketo and Gregory Shove, Founder and CEO at SocialChorus, for this entertaining webinar that will teach you how to create emails that encourage social sharing, and how to develop an advocacy program that can transform your customers into advocates. You’ll learn how to: • Encourage advocates to share content from existing email campaigns • Leverage marketing automation data to find existing advocates • Empower advocates to create and share brand content

In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Marketo's new Dialog Edition enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI. 
Join us for a demo to discover how Dialog can help you: • Evolve from manual to automated campaigns • Automatically trigger personalized emails based on behavior  • Move from static lists to a "smart" database of demographic and behavioral information that exists inside the Dialog Edition • Create campaigns across channels  • Measure real engagement and impact using advanced analytics

The days of batch and blast email marketing campaigns are dead. Over. Done. As marketers, we know more about our email subscribers than ever before, so there is no longer a reason to not send timely, targeted, and valuable emails. But how do you get from batch and blast to automation? 
Join DJ Waldow, Digital Marketing Evangelist at Marketo, for a fun and eye-opening webinar to discover how to automate your email marketing campaigns and achieve the best possible results. You will learn: • Why you should automate your email campaigns • Examples of campaigns you're probably running today that could be automated tomorrow • How marketing automation can dramatically improve your email marketing

Do you want to exponentially increase your marketing results in 2014 but you're not sure where to turn for an expert diagnosis? Are you currently using an email service provider but wish to explore alternatives for better results? Don't worry. The doctor is in. Join Jon Miller, VP of Marketing and Co-founder of Marketo, for a fun and informative marketing automation clinic. You'll get the prescription you need for evaluating marketing automation platforms as well as best practices for maximizing its impact on your marketing efforts. You won’t want to miss this clinic if you are: • Setting goals for 2014 and need to give your programs a makeover • Evaluating marketing automation platforms • Currently using an email service provider 

Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, you are doomed to work within the silos of your company and the silos of your laptop. The potential result of this disconnect can range from wasted content to inconsistent messaging.  Join this month's LaunchPoint series webinar to discover: • The latest and greatest in marketing automation and file sharing platforms • Content collaboration tools that save time and keeps branding consistent between teams • How centralizing assets can ease global content translation and localization • Real-time content and campaign sharing that can spark new ideas and educate your organization

Today, the majority of product research takes place online before a buyer ever connects with a sales person. Video marketing offers a way for companies to communicate messages quickly and in a way that fosters an emotional connection with potential customers. Find out how Ceros was able to create an unbeatable video marketing process using Wistia and Marketo. Delivering high-quality videos, Ceros can tailor its sales and marketing efforts based on viewing activity. Join this month's LaunchPoint series webinar to further discover: • Why and how to create video marketing campaigns • How to set up sales alerts based on viewing history • Best practices for marketing automation, tailored to prospect history • How to determine which videos your prospects interact with most

Let’s face it - mobile devices are here to stay and have been adopted everywhere, from college campuses to corporate outbound marketing.  According to a recent study by the Mobile Marketing Association, nearly 70% of the “mobile mostly” generation almost exclusively visits websites on mobile devices. This percentage significantly changes the marketing mix for companies of all sizes as they scramble to build mobile solutions that increase their reach and trump competitors. In this live webinar, Algonquin College will show you how they leveraged Modo Labs, a rapid-publish mobile software, and Marketo to develop and update media-rich communications with prospective students in real-time. You will also discover: • What it means to be "mobile first" and why you should care • How adding mobile into your marketing mix improves the buyer experience • How to directly link your mobile websites and native apps with Marketo • Best practices for adding and updating content within your mobile apps

Buying behavior has fundamentally changed. Gone are the days when a buyer immediately engages with a sales rep to learn about a product or service. Today, buyers access product information through your company website, social networks, webinars other 3rd party information sources, before picking up the phone to speak with sales.  To ensure you are successfully engaging your audience and marketing using these new channels, watch as Steven Pepe, Digital Marketing Leader at GE Water, and Mike Berger, Director of Product Marketing at Marketo, present, “Driving Revenue in Large Enterprises”. You will learn how to: • Optimize marketing processes for revenue generation • Strengthen alignment between sales and marketing • Create an engagement strategy based on new buyer behavior

Social media sharing is a big deal for the modern marketer. If you’re not leveraging social media to drive awareness and leads for your business, you’re missing out! Watch this webinar with Marketo and GaggleAmp to discover how to tap into the full potential of social media marketing. Learn how to amplify and track the impact of social in content-driven lead generation campaigns and how to maximize the integration of social sharing and marketing automation. Plus, get best practices for encouraging your colleagues to take part in your social media efforts.   Listen in as Carra Manahan of Marketo and Glenn Gaudet of GaggleAmp help you discover how to: • Incorporate social sharing into your marketing campaigns • Improve lead generation and tracking • Conduct referral contests • Manage message quality and provide privacy

Is your database growing by leaps and bounds? Is your company growing and increasing its offerings? If you answered yes to either of these questions, you will need to start thinking about how to become more strategic in the way you target your audience. Join this webinar to find out how Ricoh was able to create conversational, engaging, and better segmented email content and campaigns using Marketo.   Don't miss the opportunity join Suzanne Payer, Director of New Media at Ricoh, and Jon Miller, VP of Marketing and Co-founder of Marketo, as they discuss how you can: • Create conversations, not just campaigns • Access untouched territories and educate your marketplace • Implement an integrated, multi-channel approach to engagement • Graduate from an email service provider to marketing automation

Modern marketers are expected to generate revenue and help organizations meet strategic goals. Account-Based Marketing enables marketers to create a broader reach and more marketing-sourced deals within your company's most critical accounts. When Panaya faced the challenge of generating more revenue from Fortune 1000 organizations, they leveraged Insightera and Marketo to create a real-time Account-Based Marketing program. With these solutions, Panaya created a full-funnel content stream to attract, engage, and convert key accounts. In this live webinar, an all-star line-up will help you discover: • What Account-Based Marketing is • How you can target desired accounts onsite in real-time • Best practices for expanding content reach for a new market • Steps to creating an Account-Based Marketing program • How to extend your top-of-funnel reach to accelerate customer acquisition

If you are currently using SugarCRM and are considering marketing automation – or if you want to ensure you are getting everything you can from your current solution – join us to discover the latest techniques for connecting with customers, qualifying leads, and accelerating sales. You will learn how the experts at Marketo use marketing automation themselves to generate and nurture leads and how SugarCRM empowers sellers to succeed. Plus, you’ll see how Complete Solar uses Marketo and SugarCRM together to maximize revenue results.    Listen in as an all-star lineup discusses how you can attain: • A more productive, intuitive, and flexible user interface • Easier reporting on pipeline, revenue, and ROI by campaign or channel • Flexible lead scoring – with scoring models by product line or division, plus the ability to reduce score on inactive leads • Lead intelligence solutions inside SugarCRM

Despite persistent rumors that email is dead, research shows that email is still the most preferred method of communication. Clearly, email is not dead - but it is evolving. In order to stay effective, marketers must evolve along with it. Watch the second part of a two-part series on engaging email marketing! You will discover best practices for making your email campaigns more personal and relevant. The series, led by industry experts Jon Miller and DJ Waldow, will address email marketing best practices and will provide useful strategies to make your emails more engaging and more effective! Part Two of this exciting webinar series will show you: • How to build and maintain quality lists • New metrics for email • How to hold multi-channel conversations, not campaigns • Trends in email technology: moving beyond ESP

Despite persistent rumors that email is dead, research shows that email is still the most preferred method of communication. Clearly, email is not dead - but it is evolving. In order to stay effective, marketers must evolve along with it. Register now for this two-part webinar series on engaging email marketing! You will discover best practices for making your email campaigns more personal and relevant. The series, led by industry experts Jon Miller and DJ Waldow, will discuss email marketing best practices, address the five key attributes of engaging email, and will provide you with useful strategies to make your emails more engaging and more effective! You will learn: • What is “engaging email”? • Segmentation and targeting for relevance • Tips for writing emails that get opened and clicked • Email testing and optimization

Everyone knows that technology by itself can only get you so far – even great software must be paired with business process change and organizational collaboration to yield the greatest possible results.  But how do you take a transformational set of marketing goals through to execution and success? Join Christine Nurnberger, VP of Marketing at SunGard Availability Services, and Cyndie Beckwith, Executive Director of Expert Services at Marketo, to learn about approaches to making the most of an enterprise marketing automation implementation, including how to: • Optimize processes for revenue generation and sales-marketing alignment • Make the business case for implementing marketing software • Partner with your vendor to jointly navigate a framework for project success