Email Marketing Podcast by The Autoresponder Guy - DropDeadCopy.com show

Email Marketing Podcast by The Autoresponder Guy - DropDeadCopy.com

Summary: The Email Marketing Podcast: Discover the top email marketing tips, tricks and secrets. Think open rates matter? Think again... Don't know what to write in your emails? Discover simple strategies that work. Struggling to make sales via email? This podcast is your answer. Look. Email marketing isn't hard. But only if you know exactly what to do. That's where the Email Marketing Podcast comes in. Brought to you by The Autoresponder Guy, from DropDeadCopy.com, each episode delves into the specific strategies used by successful internet marketers. Topics include... ...how to use stories to sell without selling (fly under the radar with hypnotic sales stories) ...why open rates and clicks don't matter (plus, the only metric you need to track) ...why content marketing is one of the worst things you can do in your emails (since when do teachers make money in our society?) ...subject lines (are they important or overrated?) And lots more. Start listening today and start making sales via email.

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Podcasts:

 Episode #29 – Kevin Davis on Achieving Insane Conversions Using Retargeting, Segmentation and More | File Type: audio/mpeg | Duration: 33:45

When a listener writes in and BEGS me to interview someone because of the massive value they provided in a FACEBOOK post, you know they have to be awesome. That's what happened with Kevin Davis. Kevin's been in the game since the 2004 AdSense "gold rush", and he's realized that the most important metric is conversions. Why? Because that's the MONEY METRIC. An 80% open rate doesn't mean jack if NOBODY BUYS. That's why he's on this episode - he's got some killer insights into how to turn your email marketing into a converting machine using sophisticated methods like retargeting and segmentation, as well as refining your split testing and email analytics   In this episode, you'll discover: how to get clients with BOTH inbound AND outbound marketing (and how I do it) getting good clients on a LONG TERM basis through insane demonstrated value when you should reach out to clients who have unsubscribed an autoresponder outline example for three different markets the McIntyre Method HIPS Framework and how it can create KILLER success why you can't afford not to use paid traffic how incredibly STUPID it is to not consider the lifetime value of your customers the two different types of systems for email marketing software what list segmentation means to your ability to target customers based on their ACTIONS best segmenting practices when you're just STARTING without worrying about BURNING your list what it means when someone opens an email, and when they click through, and when they buy text or html based emails? (you'll be surprised to hear the differing results) how to retarget an audience who has completed certain actions using Facebook ads want your emails tested BEFORE you send them out? how about AUTOMATIC OPTIMIZATION? how to improve your delivery rate using simple text links Mentioned: Kevin Davis's websites: Business Growth Podcast | Youtube Channel Hubspot Ontraport Perfect Audience AdRoll Email On Acid Litmus MindValley Intro and outro backing music: Forever More by CREO This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

 Episode #28 – Dan Page on How To Write Headsnapping Headlines By Finding The Golden Nugget Within The Story | File Type: audio/mpeg | Duration: 33:16

First impressions are everything... especially in marketing. Just think, marketing legend David Ogilvy said, "Five times as many people read the headline as read the body copy." FIVE TIMES! Then the first 80 cents of every dollar is spent on your headline. In Episode 28 of the Email Marketing Podcast, Dan Page shows us exactly how he writes 'headsnapping' headlines that not only grab attention... but invoke a powerful emotional response. You'll hear specific examples of how Dan has transformed boring industry jargon into headline worthy and exciting stories that capture entire communities. Dan's ability to weave an emotional story is astounding. His writing has sold over $5,000,000 worth of products for clients. And you can learn EXACTLY how he does it.   In this episode, you'll discover: the VITAL importance of a first impression (and how you can capitalize) how to sharpen your headline copy skills through your day why picking up tabloids and reading spam emails is ENCOURAGED Dan's personal method of developing a nose for a good story (and uncovering the headline) how writing 5-10 headline options can pay for itself why the FIRST words out of your mouth can cause failure (or success) how controversial headlines can turn an article into a powerhouse media magnet how digging to find the golden nugget of the story is so simple (but so difficult) uncovering the perfect story and how it triggers your emotions (controversy, juxtaposition, anger, jealousy, hope, laughter, incredulous and more...) the hidden headline, and how it's simply waiting in plain sight why a story NEEDS substance to accompany a 'headsnapping' headline how niche tenure will help you calibrate your audience's wants and desires the method of asking questions and observing actions that gives you a 'nose' for your audience creating excitement in a boring industry and why the media will EAT IT UP how having a glass of wine and laughing with friends can generate powerful and emotional headlines Mentioned: Dan Page's Website: Skill Highway info@skillhighway.com Search Engine Caffeine David Ogilvy Dan Kennedy Larry Ostrovsky Survey Monkey Intro and outro backing music: Forever More by CREO This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

 Episode #27 – Declan Dunn on How To Exploit Social Media To Build A Massive Email List Of Raving, Responsive Fans | File Type: audio/mpeg | Duration: 32:36

Think social media is a waste of time? Think again. In episode 27 of the Email Marketing Podcast, Declan Dunn reveals the secrets SMART marketers are using to build huge lists of responsive prospects and buyers. You'll discover how (and why) social media is NOT a money hole... but rather, the gold-mine that people say it is (that is, when you know how to use it properly). Up until this episode, I was not sold on social media. But now? I'm a believer. Declan Dunn is a long-time internet marketer. He's been at it since the dark ages of the internet... 1995. He's been underground for the last 3 years, choosing to focus exclusively on high-end inner-circle clients.   In this episode, you'll discover: how to use social media profitably (build your list, get more engaged prospects, make more sales... all with social media) the big fallacy of social media (and how you stand to gain by exploiting it) how people REALLY use social media (and how to take advantage of their behaviour) the true goal of social media (it is NOT to sell the first person who sees your ad) the wrong and stupidly ineffective way of using social media (if you've failed at social media in the past, this is why) a step-by-step plan for attacking social media marketing like a marketing BOSS why the old-school copywriting rules don't apply on social media (and more importantly, what DOES apply) how to design for maximum conversions on social media how to write emails that leverage the power of social media why you need to stop bitching about social media (and start using it the right way... to BUILD your business) Declan Dunn's social media email marketing model (how he uses social media to build small-time brands into profit monsters) what time of the year do people buy the most stuff on social media? dumb (but easily avoidable) mistakes that everyone makes with social media when they first get started Mentioned: Declan Dunn's personal website Dunn Direct Studio Intro and outro backing music: Forever More by CREO  

 Episode #26 – Richard Geller on A Powerful Persuasion Technique That Shakes People To Their Core | File Type: audio/mpeg | Duration: 29:28

Hands down, THIS is the most powerful persuasion technique of all time. I ain't exaggerating. Religious leaders like Jesus, Buddha and Muhammad have used this persuasion technique to create movements that have swept across the world. There are literally BILLIONS of believers in these religions... so you tell me: Does this persuasion mechanism live up to the hype? In episode #26 of the Email Marketing Podcast, you'll discover how to put this powerful persuasion technique to work in your emails. If you APPLY what you discover today, I promise you that you will transform your business over the next 6 months. My guest, Richard Geller, came to me via Andre Chaperon. We jumped on Skype for a chat about email marketing and I was blown away by Richard's understand of marketing. This guy has CHOPS! He owns a business in the men's relationships space, where they drive a TON of traffic to squeeze pages, then relentlessly follow up with their prospects via email.   In this episode, you'll discover: what people are REALLY looking for when they open your emails (it's not how-to tips, crash courses or another "guide to getting _______") a powerful persuasion mechanism that has been used by influencers for thousands of years to get people to do what they want (ANYONE who has ANY POWER uses this mechanism... including religious leaders, politicians, sports superstars and of course, smart marketers) how Richard uses this profound persuasion mechanism in the real estate market a LIVE example by Richard of how he would write an email to sell a high-ticket product via email (to high-brow investment types) how to execute Richard's "natural slide" pitch technique in EVERY email (stop killing the moment with your lazy, lowbrow copywriting skillz and do it right) how Richard adapts this technique to achieve different goals (there is nothing that works ALL the time) how to use "the turn" to turn ordinary bland emails into sales-rocketing super-emails (marketing pros use "the turn" like it's going out of fashion) the single BIGGEST mistake you're making with email (and how to correct it before it's too late) Richard's timeless advice on how NOT to be boring (remember.. the cardinal rule of marketing is "don't be boring) how to have a call-to-action in EVERY email (without appearing like an annoying email spammer) how to teach people something WITHOUT giving them ANY tips at all (in case you didn't hear, I think content marketing is WAY overrated and unnecessary for most people... this is why) the "great goal" of every email (without the right goal, you can't "hit the mark") how to solve the "opportunity vs pain" dilemma (should you sell to "the pain" or "the opportunity"?) how the brain's happy chemical "dopamine" impacts conversion rates (and how to use this misunderstood ingredient of neuroscience to engage prospects, drive clicks and build sales) Mentioned: Want to get in touch with Richard? Email me at john (at) dropdeadcopy.com Andre Chaperon Intro and outro backing music: Forever More by CREO  

 Episode #25 – Chris Hexton from VERO on Behavioural Email (and how we’re standing at the beginning of an email marketing revolution) | File Type: audio/mpeg | Duration: 29:21

This week, I'm excited to introduce another AUSSIE in the email marketing game (from Sydney, just like yours truly): Chris Hexton. Chris is one of the 2 cofounders of Vero. Vero allows you to send emails to prospects and customers based on what behaviours they have taken on your site and with your product. Here's an example: You have a membership site and there are 10 videos for people to watch. Suppose someone signs up and starts watching the videos. Unfortunately, their mom calls in the middle of video 5 and they close the browser to answer the phone. After talking with their mum for an hour, they've completely forgotten about your course. And maybe, in a few days, they decide to request a refund because well gosh, they never watched all the videos. With an application like Vero, you can send your customer an email a few hours after they leave to remind them to watch the rest of the videos. Think about the implications... Is there a feature of your SaaS product that someone hasn't used on their free trial? Automatically send them an email about it and increase the chances that they continue after the free trial finishes. Is there a page on your site (such as your testimonials) that you think people should see? Automatically send them an email if they haven't visited it yet. I hope you see where I'm going with this... Behavioural email is INSANE. And it is still the early days... We're standing at the beginning of an email marketing revolution. Sure, the big companies do it already. But do you think small to medium enterprises do this? Nah. They probably don't even know about it. And if they do, they probably haven't set it up because they're confused. Now is your chance to get a huge advantage over your competition.   In this episode, you'll discover: how to turn real-time actions users take on your website into highly-targeted email marketing campaigns behavioural or event-based email VS the classic direct response autoresponder campaign (maybe I need to change my title? Meet "the Behavioural Email Guy"...) What are transactional emails? (and why do they get more opens than transactional email than traditional email newsletters?) the power of relevance in 2013 (and why your current autoresponder could be WAYYY more relevant) subtle "hard to detect" marketing strategies that fit perfectly with behavioural email what makes people click links in your email (and how can you get more people to click your links) why behavioural email gives you the marketing-equivalent of a laser-focused rocket launcher (giving you the power to send emails to your customers that hit the nail on the head, EVERY time) how to target people with relevant offers (and then send them more relevant offers based on what offers they've purchased in the past... and then CONTINUE forever) simple email automation strategies used by service companies that are cleaning up in the marketplace (NO ONE is doing this) on the evolution of the classic autoresponders (how a small group of companies is changing the way email is used to drive leads and sales) how software is opening the door to INSANE levels of targeting and relevance how Amazon.com uses advanced email targeting strategies to get you to buy more cameras, surfboards and books how to send emails based on the features of your product that they have used how to avoid the "creepy factor" when using advanced targeting strategies will this make the average non-marketing person uncomfortable? how to avoid overload when choosing leverage points to implement these strategies (where should you focus first?) does this only work for Saas and ecommerce businesses? or does it work for every type of business? how to use behavioural email for membership sites (and send customer satisfaction SKY HIGH, since people actually use your product) Mentioned: Get Vero The Get Vero Blog

 Episode #24 – Kristina Mand-Lakhiani of MindValley Russia on 5 Rules Of Sky-High Email Open and Click-Through Rates | File Type: audio/mpeg | Duration: 28:46

Ever been to the Warrior Forum? It's one of the most popular internet marketing forums on the internet. Well, this podcast is based on one of the most shared MindValley Insights posts on Warrior Forum. So this podcast is about some fascinating (and profit-inducing) stuff: Email marketing. Go figure, eh? Email on the email marketing podcast. The end result? Get the sky-high open and click-through rates of MindValley Russia and ultimately, build your bottom line profits. It all starts with Kristina's "5 rules of excellent email marketing". Kristina uses these 5 rules to get open rates of 40% and CTRs of 25% and in this Email Marketing Podcast episode, you find out how she deos it. Kristina Mand-Lakhiani is the co-founder of MindValley Russia. Like all great marketers, she spends her time dissecting, analysing and implementing email marketing funnels.   In this episode, you'll discover: How to market to people who aren't used to marketing without making them mad as HECK How Kristina uses the "marketing is like marriage" framework to get open rates of 40% and click-through rates of 25% Kristina's 5 rules of "excellent email marketing" Why only 5% of any given marketplace will buy (and whether you should focus on the 5% or cater to the bunch of 'em) The "100 day rule of politics" that can be used to transform your email marketing The OVERWHELM problem of good marketing (and how MindValley Russia avoids mistakes that almost everyone else makes) The "balanced diet" rule of content marketing The most important thing in email marketing (it's not open, clicks or opt-ins) How to train your prospects to act like well-behaved dogs (and buy everything you offer them) In any given email sequence, which month is the most important of the entire sequence? How to arrange your autoresponder sequence like an email marketing PRO How to write sales emails without writing sales emails (sell without selling and do it without coming across like a wimpy dickhead) How to use spreadsheets to get the "big picture view" of your autoresponder and marketing sequences) Mentioned: Kristina's original post on MindValley Insights MindValley Insights Vishen Lakhiani on the Email Marketing Podcast The Warrior Forum Intro and outro backing music: Forever More by CREO

 Episode 23 – Matthew Goldfarb on How To Become The “Bad Boy” (Or Gal) In Your Industry (how to crush the competition, attract clients you love and change the world) | File Type: audio/mpeg | Duration: 39:14

Today's podcast is about how to become the "bad boy" (or gal) in your industry. The world has enough nice guys and nice girls. Fuck that. The world needs men and women with... an EDGE. ...men and women who believe in something. ...men and women who stand for something. ...men and women who inject everything they do with their unique, powerful and beautiful identity (opinions of the masses be damned). That's what today's podcast is about: How to cut through the garbage, get to who you really are and use your REAL identity to crush the competition, attract customers and clients you love and be the change you want to see in the world. As you'll find out, there IS a way to achieve all these lofty goals with one simple strategy: be yourself Just how the hell do you do that? Listen to episode 23 of the Email Marketing Podcast to find out. Matthew Goldfarb is the "head honcho" or "Chief Renegade Officer" at Corporate Renegade, a creative agency that creates breakthrough copy, messaging and strategy, with a simple end goal in mind... help people stand out. Matthew's goal with Corporate Renegade is to help people stand out, get noticed and ultimately, get paid. He worked as a writer in the advertising industry for 12 years before setting off to blaze his own trail.   In this episode, you'll discover: why being the "nice guy" in the room is bad for business (and how to cast off your "nice guy" shoes and develop an edge that attracts) how to escape the dreary dross of corporate servitude and forge your own path (to start with, you need to vanquish your corporate mindset - a problem common to many-an-entrepreneur) how to turn your business into a rip-roaring, swashbuckling adventure (while boosting profits and increasing efficiency) Matthew's unconventional guide to standing out (it's simple when you hear it) why trying to look cool like everyone else is hurting you not helping you the "Michelangelo Method" to creating unbeatable and impossible-to-imitate positioning (with a simple metaphor to make this lesson sink deep into your brain) covert persuasion techniques uses by cults and religions to create mass movements (and how to use them to your advantage in your own business and life) how do household brands like Starbucks build MASSIVE businesses and do it relatively easily? why "looking for customers" is the WRONG mentality to have (and how you can start attracting clients to you, on autopilot, starting today) burn your costume, quit acting and be yourself (how to overcome your fear of showing your true face and soak everything you do in integrity and authenticity) how to create the mythology of YOU how big players and earth shakers attract, cultivate and sell extremely large crowds of prospects Mentioned: Book: Radical Honesty Book: Category of One Book: Grow Corporate Renegade (Matthew's agency website) Matthew's NYC Event ($50 off promo code is 'dropdead') Intro and outro backing music: Forever More by CREO VIDEO

 Episode #22 – Daniel Deyette on How To Beat Gmail’s Promotions Tab (and other email deliverability “hacks”) | File Type: audio/mpeg | Duration: 35:11

Would you like to bump your open rates, beat the new "Promotions" tab feature in Gmail and protect your downside when it comes to email? Meet Dan Deyette. Dan Deyette is an email deliverability expert. He has a very unique skill that can be summed up very easily: Dan knows how to make the emails you send actually REACH your subscriber's inbox. Because hey - if you haven't optimized this stuff, you're leaving cash on the table and under-utilizing your list. Hack your way into your prospect's inbox with Dan's tips in episode 22 of the Email Marketing Podcast. In a former life, Dan taught IM to college students. These days, he builds custom email servers for clients with enough traction to need it.   In this episode, you'll discover: how to unravel the "voodoo science" of email deliverability (and how to play the game like a winner) how does email REALLY work? what the hell is email deliverability? (and why should you care?) how to beat Google's new tab feature in Gmail is email dead or more alive than ever? why using common email autoresponder providers like AWeber, Infusionsoft or Mailchimp could be killing your open rates and damaging your business how to develop an "email escape plan" (what will you do if your email autoresponder provider shuts your account and refuses to give you access to your leads?) the SCARY side of email autoresponders (and how to protect your downside) common email deliverability problems (and how to overcome them) why no one buys products" in 2013, what they "buy" instead and how to play the cards in your favor how Dan gets SKY-HIGH email deliverability rates (inc. strategies and tactics you can apply the second you finish listening) how to set up your own private email server for $40 a month (plus, pay just $0.10 per 1,000 emails) how many subscribers do you need before you upgrade to a private email server? Mentioned: AnswersWanted.com, Dan's main website Rich Schefren Internet Marketing Center TOMS Shoes on ILoveMarketing.com Intro and outro backing music: Forever More by CREO

 Episode #21 – Chuck Mullaney on “Email Sledgehammer” Techniques That Smash Down The Wall Of Isolation Between You And Your Subscriber | File Type: audio/mpeg | Duration: 38:16

Don't leave your subscribers out in the cold. Welcome them inside into the warmth, where they can feast themselves on your products. That's what today's podcast is about. Chuck Mullaney is an underground internet marketing legend. In his first year online, he made over $500,000. He has 11 years of online success and 8 years mentoring experience. What's intriguing about Chuck is that he learned email marketing before going to the guruz. This gave him the opportunity to develop his own unique strategy instead of doing what everyone else was doing. That's his edge. It's unique. And in this episode of the Email Marketing Podcast, you'll discover how he does it.   In this episode, you'll discover: how Chuck Mullaney does email differently to the guruz Chuck Mullaney's "consultive approach" to email marketing (perfect for people who feel sleazy when trying to selling to their list) why trust and credibility is the focus (not selling... if you can build trust and credibility, the sales will take care of themselves) how to differentiate yourself from the hordes of "me too" marketers (differentiate or die) how to win the psychological chess match of email how Chuck Mullaney developed his unique email approach without following the gurus why the "blind leading the blind" email strategy is killing your bottom line (and how Chuck developed a unique email strategy on his own, without being lead by a blind guru) email "sledgehammer" techniques to smash down the wall between you and your customer how many offers should you send your list? how Chuck gets people to buy high priced products ($3k+) without even knowing what the product is (their trust in Chuck is at an all-time high) empathetic techniques for overcoming the inherent lack of trust on the internet how to avoid becoming a "threat" in the eyes of your prospect (once their defences go up, it's game over) how to use email marketing properly to create solid relationships built on trust and credibility Chuck's "handshake" approach to landing pages (and why most landing page elements give your prospects a sick feeling in their stomach) the "marketing words" that are eating into your profits and forcing your customers to close your website how to write emails so your list understands you (chances are, you're making these amateur mistakes that are confusing your prospects, not helping them) how to get people to actually read your emails (most people scan... find out what Chuck writes so people actually read instead of scan) what's the most important part of sending an email? how to get your subscribers to hang onto every word you say (discover Chuck's strategy for getting people addicted to reading his emails) how to apply Chuck's internet marketing strategies to a plumber's business (this will open your eyes to how to use email marketing with offline businesses Mentioned: SendReach.com Chuck Mullaney email address (for mentoring) "Chuck Mullaney" in Google Ben Krueger from Authority Engine (listener question) Intro and outro backing music: Forever More by CREO

 Episode #20 – Doberman Dan on Why You Should Offend People With Your Email Marketing (and other lessons straight from his Aweber account) | File Type: audio/mpeg | Duration: 33:43

Let's get offensive. Doberman Dan is a well-known copywriter and direct-response entrepreneur. He was mentored by the famous Gary Halbert. He was a cop for 12 years. He had a lot of failures before his first success (don't we all?). And he's been doing this a long time... since 1996. So he has plenty to share about email marketing, including what's been working over the last 17 years and most importantly, what's working right now. Dan believes in offending your prospects to get rid of people you don't want as customers. Why? Have a listen...   In this episode, you'll discover: email marketing the "Doberman Dan way" how Doberman Dan built a supplement business off the back of email marketing Doberman Dan's "oh shit" realization that forced him to stop making excuses and start a business what worked for Dan when he began and what works now (and how he's updated his strategy over the years) why dan doesn't care about opens and click through rates (and why you're a rookie if you care about them) the single metric worth tracking with your email marketing what happened in 2007 that forced Dan to make a radical change to his email marketing when to test and when not to test (contrary to what the experts say, testing is NOT always the answer) secrets from Doberman Dan's AWeber account (hear him open up his AWeber account and pull lessons and tips straight from what he's doing... right now) why the easily-offended are really poor customers (and how to offend them so they GTFO without you having to ask them) "don't choke your chicken" and other subject lines (taken straight from Dan's recent email campaigns) Doberman Dan's "poker face" email strategy that gets people to click every time (are you revealing your cards too soon?) how to "romance" your customers like a true Casanova (you'll stick out from your competitors like a red car in a government car pack) Mentioned: Doberman Dan's website DobermanDan.com resources page AWeber Books you should read (by Gary Halbert) Intro and outro backing music: Forever More by CREO  

 Episode #19 – David Bass on 10 Steps To A 7-Figure Launch (from a guy who worked on the biggest launch in internet history) | File Type: audio/mpeg | Duration: 38:56

David Bass is a guy with a *very* interesting history in internet marketing. He kicked off his internet marketing career with an explosive bang. He was one of the guys behind the StomperNet launch... the biggest internet marketing launch in internet history. Since then, David has done SEVEN 7-figure launches in a variety of niches. For David, it's "go big or go home". David's "thang" is creating high-profile online product launches and promotions in the business, health and personal development niches. Forget 5- and 6-figure launches... That's child's play. Listen to this Email Marketing Podcast and pave the way to your own 7-figure launch.   In this episode, you'll discover: common misconceptions with 7 figure launches (you don't need anywhere near as many resources as you think) 10 steps to a 7 figure launch (want to be a million dollars baby?) 1 simple metric that will tell you what revenue # your launch will top out at do you need a personality to be the "face" of the launch? do you need case studies? (and how to play by the FTC's rules so you don't get your ass kicked) how to build a rockstar launch team (who you need and why) how to find a million-dollar affiliate manager (who's gonna get you all those affiliates, huh?) why email autoresponders are the lifeblood of a launch (generating at much as 90% of the revenue) how to use "scarcity stacking" to drive your prospects into a frenzy the #1 element to successful scarcity elements (how to guarantee that no one "calls your bluff") an essential piece in the jigsaw puzzle of a 7 figure launch (without this guy, you will fail) what you must NAIL if you want to put at least a million dollars in the bank Mentioned: Get coaching: dave (at) reachglobalmedia (dot) com (use subject "Interested in coaching") Intro and outro backing music: Forever More by CREO  

 Episode #18 – Vishen Lakhiani on MindValley’s Funnel Analysis Model (how to write the perfect email sequence) | File Type: audio/mpeg | Duration: 23:56

MindValley thinks they know how to write the perfect email sequence. Meet Vishen Lakhiani - founder and CEO of MindValley. Now with over 100 employees and over $20 million dollars in revenue, MindValley is the largest retailer of personal development content online (and they use a TON of email marketing to grow their business). In this episode of the Email Marketing Podcast, Vishen reveals a funnel analysis model that MindValley uses to develop million-dollar email sequences. After using this model to analyze all of their lists, they believe they have the perfect email sequence. And that's exactly what it could do for you.   In this episode, you'll discover: how MindValley developed a funnel analysis model that they use to consistently create winning email sequences how to re-arrange your email sequence to increase conversions (what emails should you put where?) a computer scientist's trick to optimize email sequences a simple email format that always works to make sales (add this to your sequence ASAP) the surprise bonus (how to use this surprise email to get your prospects clicking the buy button) Vishen's trick for getting even the most resistant prospects to taking action Mentioned: Perry Belcher MindValley Insights Autoresponder Madness Screenshots: Intro and outro backing music: Forever More by CREO

 Episode #17 – The Reverend on How To Build A Cult Of ‘You’ With Email Marketing | File Type: audio/mpeg | Duration: 32:44

Ok. So I have to apologize... ...because this week, my guest is a little secretive. So secretive, in fact, that he refuses to let me reveal his identity. So I'll refer to him as "The Reverend". In this episode, The Reverend reveals how to build a cult of 'You' with email marketing. These are the secrets my computer doesn't want you to know. The first time we recorded it, we scrapped it because it wasn't good enough. The second time we recorded it, the file was corrupted. The third time, it worked... So without further ado, I bring you... the marketing secrets my computer doesn't want you to know. In this episode, you'll discover: How to build a cult of YOU with email marketing (with marketing strategies used by all the most successful religions) How to position yourself as a CONFIDENT ROCKSTAR (you DO NOT want to be the needy marketer in the corner of the room) The Reverend's most closely guarded secrets about persuasion and influence How to use the "one team one dream" concept to transform your business Why you MUST control the frame when interacting with the marketplace (and more importantly, how to do it) How to use language and verbal patterns to define your prospect's reality A "build a cult" action plan (dangerous persuasion tactics that work like crack cocaine) Why the phrase "old John would have done it" could redefine how you do email marketing How to manipulate the frame (it's not about what's good, bad or moral... the frame is always there.. the question is, are you controlling it or being controlled by it?) A little-known way to use facebook to write better emails (my guess is... that NO ONE is doing this, but soon... everyone will be) A ninja NLP strategy to OWN someone's reality Mentioned: My Life In Advertising (book by Claude Hopkins) A Few Amazing Writing Tips From Chuck Palahniuk Intro and outro backing music: Forever More by CREO   Raw transcript: Reverend: Brothers and sisters today we are gathered here to talk to you about the river of revenue. We are talking about the profits, the proverb of profits and ladies and brothers and gentlemen and sisters I want you to listen to me today. I want you to testify. I would you to take your hands off that keyboard. Take your hands off that iPhone. I want you to take action in your business. I want you to make money. I want you to help people brothers and sisters. If you do not do this today you are forsaking yourselves brothers and sisters. John: Hey podcast listener. You're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with e-mail marketing. For more information about the e-mail marketing podcast or to respond to Guy go to dropdeadcopy.com/podcast. Hey, everybody it's John McIntyre here the autoresponder guy and it's time for episode 17 of the e-mail marketing podcast where we talk about the top tips, tricks and secrets for making more sales and growing your revenue and profits with e-mail marketing. Now today I've got a bit of a different episode for you because my guest today, he refuses to reveal his identity. I'm not going to give you his name. I do know him personally. Some of you will know him as well, but he doesn't want to talk about who he is. Okay? He doesn't want anyone to know who the hell he is. So, I'm going to refer to him as the Reverend for this episode. Now if you listen to the entire episode you're going to discover how to build a cult of view through e-mail marketing. So, in many ways this is about the marketing secrets that religions use to build just ridiculous followings. So, this is going to draw from religion, from ALP, from various persuasion tactics and strategies and it's about using some very subtle things and very subtle marketing concepts in the way you write and the way you position yourself, the dynamics you create in your e-mails. A lot of these things are very,

 Episode #16 – Rob Toth on How To Flirt With Your Prospects Like Casanova (simple but effective preselling strategies) | File Type: audio/mpeg | Duration: 31:52

Let's talk about sex, baby. Remember the last time you were in a bar, trying to get laid? What worked better... Strategy 1 - asking the girl you were attracted to if she wanted to sleep with you, or... Strategy 2 - flirting with her, getting her all hot and sweaty, getting her back to your place for coffee and THEN have a wild, raunchy, passionate, sleepless night...? That's right Romeo - strategy 2. That's what today's podcast with Rob Toth is about: Flirting with your prospects so when you ask them to buy, they buy like people buy iPhones on launch day. Sound good? Rob Toth is a web marketing specialist with 7 years experience in 36 niche markets.   In this episode, you'll discover: How to presell the shit out of everything... webinars, events, conferences, sales, product launches and more (the secret is... flirt, Flirt, FLIRT - but how?) The best presell strategies to use with email marketing Why reminder emails like "Webinar starting in 20 mins" are a complete waste of time and space (and what you should be sending instead) Webinar presell strategies that everyone should be using but no one does (an easy way to gain an instant advantage over your competitors) Advanced but simple "mind control" tactics to add a little "pop" to your emails (ever wanted a way to control people's thoughts? here's how.) Affiliate recruitment tips that you just don't hear from mainstream guru guys Why a launch without preselling isn't really a launch (and how to have a blockbuster launch using email) How to flirt like Casanova with your prospects (how to seduce your prospects to buy more products) Mentioned: Rob Toth's website Canada Marketing Summit Intro and outro backing music: Forever More by CREO Raw transcript: Speaker 1: Something’s coming that’s going to happen for $40 only. It’s going to be cool and you’re going to meet … Do you want to be part of it because it’s massive this kind of value? John: Hey, podcast listener. You’re about to discover insider tips, tricks and secrets to making more sales and converting more prospects in the customers with e-mail marketing. For more information about the e-mail marketing podcast or to order this wanted guy, go to dropdeadcopy.com/podcast. Hey, everybody. It’s John McIntyre here, the auto responder guy and it’s time for Episode 16 of the e-mail marketing podcast where we talk about the top tips, tricks and secrets for making more sales and growing your revenue with e-mail marketing. Now today, we’re going to talk about sex. Yeah, baby. That’s it. That is how to flirt with your prospects like a young Casanova and get them to buy more products. Does that sound good? Now really it’s just simple but effective pre-selling strategies to get people to buy more. Now, this is stuff like how to pre-sell webinars, events, conferences, sales, product launches and more and the secret is really just knowing how to flirt with your prospect and we’re going to get into that. We’re going to talk about how reminder e-mails like webinar styling in 20 minutes are a complete waste of time and space and what you need to be doing instead. Now, this can really set you apart from your competitors. So stick around for that and affiliate recruitment tips that you just don’t hear from mainstream guru guys. So basically, a whole bunch of stuff that’s all related to pre-selling. It all can be done via e-mail. You can do it via direct mail as well. Like a lot of these strategies and tactics can be applied to your marketing everywhere, okay? Now, to get the sure notes for this episode of the e-mail marketing podcast, go to dropdeadcopy.com/ep16 and before we get into it though, I thought you guys might like to know how the Drop Dead Copy list is going. So I have a daily e-mail list that you can sign up at dropdeadcopy.com/podcast. That wasn’t always daily. About two, three or four months ago, I switched to daily e-mails.

 Episode #15 – Greg Rollett on The Art Of The Followup (or, How To Boost Revenue By 60-70%) | File Type: audio/mpeg | Duration: 27:58

Greg Rollet used to be a white rapper in a rock band. No joke. These days, he's the best-selling expert of Celebrity Expert Marketing, where he helps entrepreneurs position themselves as the expert, celebrity and leader of their industry. Cele...

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