Summary: Ok. So I have to apologize... ...because this week, my guest is a little secretive. So secretive, in fact, that he refuses to let me reveal his identity. So I'll refer to him as "The Reverend". In this episode, The Reverend reveals how to build a cult of 'You' with email marketing. These are the secrets my computer doesn't want you to know. The first time we recorded it, we scrapped it because it wasn't good enough. The second time we recorded it, the file was corrupted. The third time, it worked... So without further ado, I bring you... the marketing secrets my computer doesn't want you to know. In this episode, you'll discover: How to build a cult of YOU with email marketing (with marketing strategies used by all the most successful religions) How to position yourself as a CONFIDENT ROCKSTAR (you DO NOT want to be the needy marketer in the corner of the room) The Reverend's most closely guarded secrets about persuasion and influence How to use the "one team one dream" concept to transform your business Why you MUST control the frame when interacting with the marketplace (and more importantly, how to do it) How to use language and verbal patterns to define your prospect's reality A "build a cult" action plan (dangerous persuasion tactics that work like crack cocaine) Why the phrase "old John would have done it" could redefine how you do email marketing How to manipulate the frame (it's not about what's good, bad or moral... the frame is always there.. the question is, are you controlling it or being controlled by it?) A little-known way to use facebook to write better emails (my guess is... that NO ONE is doing this, but soon... everyone will be) A ninja NLP strategy to OWN someone's reality Mentioned: My Life In Advertising (book by Claude Hopkins) A Few Amazing Writing Tips From Chuck Palahniuk Intro and outro backing music: Forever More by CREO Raw transcript: Reverend: Brothers and sisters today we are gathered here to talk to you about the river of revenue. We are talking about the profits, the proverb of profits and ladies and brothers and gentlemen and sisters I want you to listen to me today. I want you to testify. I would you to take your hands off that keyboard. Take your hands off that iPhone. I want you to take action in your business. I want you to make money. I want you to help people brothers and sisters. If you do not do this today you are forsaking yourselves brothers and sisters. John: Hey podcast listener. You're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with e-mail marketing. For more information about the e-mail marketing podcast or to respond to Guy go to dropdeadcopy.com/podcast. Hey, everybody it's John McIntyre here the autoresponder guy and it's time for episode 17 of the e-mail marketing podcast where we talk about the top tips, tricks and secrets for making more sales and growing your revenue and profits with e-mail marketing. Now today I've got a bit of a different episode for you because my guest today, he refuses to reveal his identity. I'm not going to give you his name. I do know him personally. Some of you will know him as well, but he doesn't want to talk about who he is. Okay? He doesn't want anyone to know who the hell he is. So, I'm going to refer to him as the Reverend for this episode. Now if you listen to the entire episode you're going to discover how to build a cult of view through e-mail marketing. So, in many ways this is about the marketing secrets that religions use to build just ridiculous followings. So, this is going to draw from religion, from ALP, from various persuasion tactics and strategies and it's about using some very subtle things and very subtle marketing concepts in the way you write and the way you position yourself, the dynamics you create in your e-mails. A lot of these things are very,
