Summary: More than just how to grow your audience, this week's episode teaches you how to grow and influence an audience online. You may ask what is an influencer and how that helps my business model, but worry not, we've got all that covered from a great influencer himself, Mark Schaefer. Mark from Businesses Grow is a man who's list of credentials goes on and on, but to sum it up he's a best selling author, a blogger, speaker, mentor and Twitter expert, and more. Don't miss the great tips he is sharing and listen in now! EPISODE HIGHLIGHTS: Social Media and It's ROI. Qualitative vs. Quantitative Social Media Value. Clout Score. Online Power and Influence Factors. Who Qualifies As An Influencer? The Reciprocity Concept. The Tao of Twitter. Social Media Role in Your Business. Will Sharing Info Lead To Business Profit Loss?
