Summary: More than 120,000 slide share views is possible when your content marketing is of rock star proportions. Lee Odden of Top Rank Marketing discusses the importance of instilling awesome in all your content because high quality content stands you out from the crowd and gets shared more. In this episode Lee who is the author of Optimize reveals 2 content strategies you can easily replicate in your own business plus the Optimize 360 formula for attracting, engaging and converting prospects. EPISODE HIGHLIGHTS: How Slide Share Presentations Came About. Promoting Content Effectively. Lee's Standards of Quality. Measuring The Benefits. Content Marketing Lee Odden Style. SEO and Content Marketing. Modern vs Legacy Marketer. Optimize 360 Process. Printed Books vs E-Books. Content Marketing and Social Media. The Content Marketing Future.
