Mobile First - 5 Tips for Integrating Mobile with Marketing Automation - Marketo Podcast Series

Summary: Let’s face it - mobile devices are here to stay and have been adopted everywhere, from college campuses to corporate outbound marketing.  According to a recent study by the Mobile Marketing Association, nearly 70% of the “mobile mostly” generation almost exclusively visits websites on mobile devices. This percentage significantly changes the marketing mix for companies of all sizes as they scramble to build mobile solutions that increase their reach and trump competitors. In this live webinar, Algonquin College will show you how they leveraged Modo Labs, a rapid-publish mobile software, and Marketo to develop and update media-rich communications with prospective students in real-time. You will also discover: • What it means to be "mobile first" and why you should care • How adding mobile into your marketing mix improves the buyer experience • How to directly link your mobile websites and native apps with Marketo • Best practices for adding and updating content within your mobile apps