A Cross Channel Engagement - Driving Revenue in Large Enterprise - Marketo Podcast Series

Summary: Buying behavior has fundamentally changed. Gone are the days when a buyer immediately engages with a sales rep to learn about a product or service. Today, buyers access product information through your company website, social networks, webinars other 3rd party information sources, before picking up the phone to speak with sales.  To ensure you are successfully engaging your audience and marketing using these new channels, watch as Steven Pepe, Digital Marketing Leader at GE Water, and Mike Berger, Director of Product Marketing at Marketo, present, “Driving Revenue in Large Enterprises”. You will learn how to: • Optimize marketing processes for revenue generation • Strengthen alignment between sales and marketing • Create an engagement strategy based on new buyer behavior