The New Marketing Champ: 5 Steps to Real-Time Account-Based Marketing - Marketo Podcast Series

Summary: Modern marketers are expected to generate revenue and help organizations meet strategic goals. Account-Based Marketing enables marketers to create a broader reach and more marketing-sourced deals within your company's most critical accounts. When Panaya faced the challenge of generating more revenue from Fortune 1000 organizations, they leveraged Insightera and Marketo to create a real-time Account-Based Marketing program. With these solutions, Panaya created a full-funnel content stream to attract, engage, and convert key accounts. In this live webinar, an all-star line-up will help you discover: • What Account-Based Marketing is • How you can target desired accounts onsite in real-time • Best practices for expanding content reach for a new market • Steps to creating an Account-Based Marketing program • How to extend your top-of-funnel reach to accelerate customer acquisition