SunGard’s Marketing Secrets for Revenue and Sales Alignment - Marketo Podcast Series

Summary: Everyone knows that technology by itself can only get you so far – even great software must be paired with business process change and organizational collaboration to yield the greatest possible results.  But how do you take a transformational set of marketing goals through to execution and success? Join Christine Nurnberger, VP of Marketing at SunGard Availability Services, and Cyndie Beckwith, Executive Director of Expert Services at Marketo, to learn about approaches to making the most of an enterprise marketing automation implementation, including how to: • Optimize processes for revenue generation and sales-marketing alignment • Make the business case for implementing marketing software • Partner with your vendor to jointly navigate a framework for project success