TJ16 – Content Marketing: How To Get More Customers With Less Marketing – Joe Pulizzi

Summary: Content Marketing is nothing new, companies like John Deere have been doing it for over a century. However in past few years as we move through the eras of web 2.0 and web 3.0 content marketing has resurfaced and companies both large and small are using it to catch the attention and trust of their target markets. This week's guest Joe Pulizzi, the 'poster boy' of Content Marketing is leading the content marking revolution. His company the Content Marketing Institute is the number 1 online resource for content marketing and it's event Content Marketing World is the largest content marketing event on the planet. Listen in to this episode for a fast paced discussion on the what to do's and what not to do's of content marketing. EPISODE HIGHLIGHTS: What is Content Marketing? History of Content Marketing. Content Marketing Advantage. Knowing Who To Target. The Perfect Piece of Content. Why Consistency Is Key. Timetable for Content Marketing. Giving Away The Secret Sauce. Give More, Receive More Strategy. The Best Content Marketing Platform.