Summary: We live in a world of soft connections. You have followers, fans, and friends who at any time could either be as closely tied to you as family, or as loosely tied to you as a complete stranger. This is a problem if you’re building a business where you want people to actually care about what you are doing. By the end of this episode you’ll know how to create ‘superfans’ who will always care about everything you do, and help you spread your business to the world.
