Idea to Open

“In this episode…” We’re handling sales objections. What do you do when the customer is trying to say ‘no’. What does it mean? and how do you overcome it. Teaser Bullets How to empathize with your customer Sample objections and responses How to handle, “I’ll think about it” The Problem If you’ve ever had a … Continue reading "0044 – Overcoming Sales Objections"

“In this episode…” How to find great people to network with, and increase our social and professional circles Teaser Bullets How to approach an intro The real key to connecting with people One surefire way to meet great people The PR problem We want to connect. We really do, but the people we are connecting … Continue reading "0043 – How to Find Great People to Network With"

“In this episode…” We’re discussing the perils of selling high cost items. How do you get someone to buy things that cost alot of money? Teaser Bullets Tips on how to approach high cost sales Selling high priced products online Three keys to selling high priced products Handling objections to your high price   How … Continue reading "0042 – How to Sell High Priced Items"

“In this episode…” We’re talking about how to create a marketing plan. Teaser Bullets Suggestions on Marketing Plan sections Tips for marketing strategy Things your plan must address Talk about how to measure your plans effectiveness   Marketing Plan Tips John Boyens – https://twitter.com/JohnBoyens Creating a Sales/Marketing Plan – http://johnboyens.wordpress.com/2013/07/22/creating-a-salesmarketing-plan/ So what are some of … Continue reading "0041 – Creating a Marketing Strategy"

“In this episode…” We’re talking about intermediate tips on how to build your email list and get your mail opened every time it shows up in a user’s inbox. Teaser Bullets Email campaign tips How to get people to take action from your emails Tips on how to excel at email marketing Email Marketing Mistakes … Continue reading "0040- Creating a Email Marketing Strategy"

 “In this episode…” We’re discussing how to create a winning social media plan. How do you start to wade through the billions of users and hundreds of platforms to find your ideal customer? Teaser Bullets What is a Social Media Plan What platforms should you include Steps for creating the perfect plan Mistakes to avoid … Continue reading "0039 – Creating a Social Media Strategy"

“In this episode…” Teaser Bullets by the end of this episode you’ll learn: The Five-Step Interview Process that will leave you with the Freelancer that you really want to work with The one thing you HAVE to say to those who you don’t choose, but do interview Tips Tricks for Communication/Review How to give great … Continue reading "0038 – Outsourcing 101 Part 3"

“In this episode…” We’re back on the horse with more teaching about the world of outsourcing. In this second part of our series, we’ll dig into creating your job description and begin talking about screening applicants. Teaser Bullets by the end of this episode you’ll learn: The 3 Deadly Job Description Mistakes That Keep the … Continue reading "0037 – Outsourcing 101 Part 2"

“In this episode…” We’re talking about outsourcing. How do you get other people to do the work that you neither want or need to be doing in your business. Teaser Bullets by the end of this episode you’ll learn: What is outsourcing Things you can outsource Outsourcing Mistakes Getting the details right (How to Create … Continue reading "0036 – Outsourcing 101 Part 1"

“In this episode…” We’re discussing sales proposals. How do you create a proposal that will knock the socks of the decision makes of your choice? Teaser Bullets by the end of this episode you’ll learn: Key elements of a winning proposal? Pre-proposal questions Tips for writing a great proposal Top proposal mistakes Describe the problem … Continue reading "0035 – How to Write a Killer Sales Proposal"

As silly as the name ‘elevator pitch’ is, it’s a crucial skill that almost no one does well. Whether it’s the fear of talking to someone, or the issue of talking for too long, having a flawed elevator pitch means that you either don’t understand the value of your business, or can’t communicate it well. By the end of this episode, neither of those will be an issue, and you’ll wont just be a weirdo pitching to people in an elevator, you’ll be the best weirdo...that’s a promise ;)

PR is something we hear about all the time, but nobody really explains it. We’ll discuss what is is, how to get it, and how to avoid mucking it up. By the end of this episode you’ll be able to start thinking about PR in a logical and thoughtful way.

There are millions of people that will tell you what to do in the nebulous term of ‘marketing’, but very few will save you from simple traps that you’ll fall into without charging you a fee. By the end of this show, you may not be a marketing expert, but you definitely wont make any silly marketing mistakes.

Over the past year or so, the term content marketing has become the ‘it’ kid in social marketing. Unfortunately, not everyone is up to speed on how to use it to turn their company into a customer magnet. By the end of this episode, you’ll be able to create content with the best of them, even if you’re not in a trendy business.

We can’t do everything by ourselves. In fact, many of the most successful companies on the planet were started by not one, but a small handful of people with the same goal in mind. The problem is that choosing who to partner with can be a difficult decision. By the end of this episode, you’ll know have the skills to choose the person who you’ll be building the next great business with whenever you’re ready.