Summary: In episode number 8 of Traffic Jam we focus in on email drops with Chad Hamzeh. Our interesting guest from Traffic Black Book guides us through the email buying process, from how you can get started if you are new to email advertising right through to list testing strategies for advanced marketers. Chad Hamzeh's packs a punch, the former ultimate fighter delivers a foray of tips on this bumper 60 minute episode including his 1.6 million client case study. EPISODE HIGHLIGHTS: Learning the ropes of CPM Email buys. Direct vs agency buys. How you can get started. Dedicated drops; pros and cons. Sponsored emails. Finding traffic channels that really work. Targeting local markets for sponsored emails. The opt in list vs the compiled list advantage. The best way to do testing.
