Summary: The Master Series Team introduces you to one of the greatest books for financial advisors to read. Check out, Influence: The Psychology of Persuasion by Robert Cialdini. This book covers a total of six themes. The Master Series Team profiles two of the themes relevant to financial advisors; The Power of Concession and Social Proof in Times of Uncertainty. Let the team introduce you to several ideas on how to incorporate these themes into your client interactions for increased sales effectiveness.
