Master Series

Today, the Master Series Team along with guest Deborah Fox discusses how to create a Comprehensive Financial Planning Practice. Learn the benefits of providing true comprehensive financial planning services to your client. Deborah describes how a fully systematized practice can increase and stabilize your income, and allows you to provide a higher level of service to your clients while taking more time off. Deborah then discusses a complete system you can drop into your current practice that includes a fully documented financial planning workflow system with detailed written procedures, templates, scripts and step-by-step training. To learn more about her comprehensive package in a box, check out Fox Financial Planning Network.com.

Hosting a town hall meeting is one key strategy that generates multiple rewards. It proved effective for advisors during the difficult economy and can still benefit you. The Masters Series team walks you through using your meeting to get more referrals, strengthen relationships with professional alliances, and effectively communicate with your clients. Don’t be daunted by the thought of hosting an event. The free tool provides a step-by-step timeline for getting started.

Today Paul Lofties, a member of our Master Series team along with Jay Anderson from Riversource University discuss the challenges advisors face today working with consumers. One challenge is the emotional side. Did you know the client decision making ratio equals 80% emotion, 20% logic in meetings? Commitment and consistency are powerful ways to make your client feel more comfortable. Listen as Jay Anderson explains four key components, apathy through validation, education, social proof and demonstrating authority and expertise in what you do. For additional tools, go to Riversource.com.

Advisors interested in incorporating elder care issues into their holistic wealth management practice will be interested in our topic today. Our Master Series team along with Valerie Rufo, Vice President of Crawford Care Management will show you ways to objectively find the best providers for clients, their parents or clients who are disabled. Crawford can bring in an objective expert, identify the issues and offer solutions. You can even call and schedule a telephone consultation at 800-352-7359. Valerie will show you the importance of adding this value-added-service to your practice. For more information, go to Crawfordcaremanagement.com.

Tune in to hear the Masters Series team along with Karen Lee, our guest speaker from Karen Lee & Associates, as they give tips to help advisors be more successful in their client relationships. Hear Karen’s advice on what to avoid when meeting with clients and what makes a good prospect.

Healthcare is a hot topic! Tune in to hear about the Healthcare Legislation with our guest speaker, James Slotnick from Sunlife Financial. This discussion centers on the potential for quality care to go down along with changes to the popular Flex Savings Account and coming tax increases. See what’s in store for individuals currently insured and what the consequences are for not carrying insurance coverage. Sunlife Financial has white papers, client presentations and advisor presentations available to you. Reach out today to your Sunlife Financial Wholesaler and see what resources they have for you.

Widows and divorcees in the women’s market need support from Advisors! Tune in to hear Amy Johnson from Allianz discuss the challenges of women in transition. The Masters Series Team and Amy will provide you techniques in assisting your clients with financial advice, where to begin, getting organized and setting goals. You will also learn the value of patience in establishing trust, along with listening skills and how to address their most immediate concerns. Amy offers a free CD and Checklist to all Advisopod listeners.

The Master Series Team introduces you to one of the greatest books for financial advisors to read. Check out, Influence: The Psychology of Persuasion by Robert Cialdini. This book covers a total of six themes. The Master Series Team profiles two of the themes relevant to financial advisors; The Power of Concession and Social Proof in Times of Uncertainty. Let the team introduce you to several ideas on how to incorporate these themes into your client interactions for increased sales effectiveness.

What’s one of the best marketing strategies for advisors to consider, the ghost written white paper. A good white paper establishes you as an authority in your target market. Let the Master Series team introduce you to several ideas on how to develop and market your ghost written white paper. Download the sample Stock Options White Paper on Advisorpod.com.

The Master Series team introduces the A and R list. Emulate the business practices of million dollar advisors by having a clearly outlined list of services associated with your AUM and retainer fee. Creating a specific list will help advisors have the confidence to implement retainer fees. These fees represent a significant revenue source. Take advantage of the free tool; a sample list of retainer fee and AUM fee services.

Getting more million dollar clients is a topic that almost all advisors want to hear more about. To target this group successfully, you must have the right knowledge. For example, the average client with $1 million to $5 million in investable assets is bullish and ready to get back into the market. The Masters Series team will share more great information and also let you know how to get a copy of Volume 6 of Fidelity’s Millionaire Outlook Series entitled “Crisis and Opportunity: Millionaire’s Re-Assess and Re-Build.

Tune in to hear what hammers, detectives, and armored guard services have to do with building a wealth management team. The Masters Series Team leads you step by step through the process and alerts you to potential issues you may encounter a long the way. Determine the best type of wealth management team arrangement for your business and ensure that the relationship runs smoothly with the Building a Wealth Management Team Checklist, a free tool for registered Advisorpod users.

Market research can’t begin until you have defined your target markets. The mass affluent marketplace is a very broad definition, your ability to identify individual target markets will allow you to refine your marketing efforts and target specific groups of profitable prospects. Once your target markets have been defined, your goal is to locate those who are knowledgeable about those markets to interview for the purpose of capturing information that will help you increase your ability to attract clients from your chosen target markets. Listen to the Master Series Live at the Financial Panning Association: Nebraska Chapter meeting.

A good wholesaler can provide marketing, acquisition, referral, succession, and practice management support. How can you optimize your relationship with your wholesalers and avoid constant interruptions? The Masters Series team will explain how to get everyone on the same page and will share some of their own humorous past experiences. Take advantage of the free Wholesaler Meeting Planning Form to articulate your expectations.

Make your discovery interview more than just a standard fact finding session and establish a deeper relationship with clients. Asking deeper probing questions about values and goals will uncover opportunities to provide better service and will create a stronger rapport between advisor and client. The Master Series team explains the types of questions to ask and the topic areas to address in your discovery interviews. The Imagine Book, a free tool, contains many sample questions for you to use.