Summary: This episode features an interview with Etsy shop owner Rayne of Kitty Witch Perfumery. Rayne shares a lot of useful information not only for those in the beggining stages of launching a store but also for those who are considering (or on the verge of) becoming independent creative-preneurs. In this interview, the discussion includes everything from the importance of marketing with a story, to identifying a target market; from how to create a unique look for your labels and brand, to how to find a niche market AND how to then compete in your market...and succeed! Bonus... the perfumed secrets of Cleopatra, the three wisemen, and the lore of femininity in ancient times. PS: please note that there's some mildly adult dialogue in this interview :) You can find more information, shop for Kitty Witch Perfumery products, and connect with Rayne using the links below: Website: www.KittyWitchPerfumery.com Etsy shop: KittyWitchPerfumery As well as on Facebook and Tumblr PS: please take a minute to leave a review of the podcast in iTunes and/or Stitcher. That really helps to get the word out about the show :)
