Summary: Creating content and putting it in the right places online is known as content marketing, and you are about to learn why you must be using it in your business. In this episode we discuss content creation ideas We will cover: Learn more about the types of content you can use to promote your business: Articles Videos Slide shows Infographics (here are some great examples) Podcasts PDFs Press releases Webinars Teleseminars Newsletter Book We dig deeper into the topics you can use to promote your business: Tutorials Reviews FAQs News Case studies Inspiration We will give you specific places you can put your content: Blogs All social sites Article directories Press release sites PDF directories Slide share Podcast directories Here is how we are using some of these items in our business: Our podcast of course :) Our Blogs - our main site, Andrew's blog and Heather's blog Our itunes newsstand Magazine "Online Footprint" We use transcripts of this podcast and distribute them as PDFs We use videos on our various Youtube channels - AYB's, Heather's and Andrew's Infographics on our blogs Press releases for our book - here is a sample press release We are turning live webinars we are doing for a sales team into a product We have various social media newsletters Our Kindle Book "The Online Treasure Map for Motivational Speakers: 21 Industry Insider Tips to get you Booked as a Speaker Faster" MORE from the Autopilot Your Business Internet Marketing, Business and Social Media Podcast... See our directory of episodes at a glance HERE. Get access to the resources we discuss HERE.
