Summary: This week we discuss the challenges marketers face in determining sentiment and intent from one of the founders of Swipp. A veteran of both startups and the enterprise, Chris has a deep track record in customer advocacy, most recently at Ant’s Eye View and Edelman Digital. Prior to Edelman, he was a co-founder and CEO at Cerado. Chris also spent nearly a decade as a manager at Andersen’s Center for Strategic Technology in Palo Alto, CA. Chris grew up in Chicago, holds an MBA from Carnegie Mellon and a Bachelor’s in Computer Science from Northwestern University. Chris currently lives in the Bay Area with his family, blogs at http://socialcustomer.com and can be found on Twitter at @ccarfi.
