Marketing Technology with Douglas Karr

Good friend, Erin Sparks of Edge of the Web Radio, sits in for Douglas Karr this week and discusses: Unroll.me - helps you combine and manage your email newsletter subscriptions. WHYAnalytics - an analytics package that helps you understands the type of visitor that is on your site. WordPress - security and safety

We discuss Nick Carter's book 12 Seconds using social media at work, our dislike of verified accounts in social media, customer intelligence, retargeting on Facebook, and the 200 elements that impact your search engine marketing performance!

This week we discuss the challenges marketers face in determining sentiment and intent from one of the founders of Swipp. A veteran of both startups and the enterprise, Chris has a deep track record in customer advocacy, most recently at Ant’s Eye View and Edelman Digital. Prior to Edelman, he was a co-founder and CEO at Cerado. Chris also spent nearly a decade as a manager at Andersen’s Center for Strategic Technology in Palo Alto, CA. Chris grew up in Chicago, holds an MBA from Carnegie Mellon and a Bachelor’s in Computer Science from Northwestern University. Chris currently lives in the Bay Area with his family, blogs at http://socialcustomer.com and can be found on Twitter at @ccarfi.

Among this last week's posts on the Marketing Technology Blog, we discussed equipping your business for video at length. From your DSLR camera, to microphone lavaliers, digital recorders and lighting equipment.

We discuss a device to help you look eye to eye in your videos and video conferences. Need to learn more about Google Shopping? We've posted the entire video series. Social Media Advertising is going to reach $17 billion! Wow. We also talk about WordPress security and development... don't blame WordPress! Your web strategy should be driven by Customer Experience, a post from guest blogger Gary Galvin. And don't miss reading the amazing SoDA report on the state of digital marketing with agencies. And listen to our discussion of FatStax - a great sales tool to enable your sales team with all the tools they need when they're on site.

We discuss a recent webinar with Social Media Today on strategies for buying or earning traffic on Facebook. For more information, check out the POE infographic - Paid, Owned, Earned marketing strategies. We also discuss: Image usage in social media is a must! CISPA is not dead Jerks on social media My mobile fans - an platform for pushing your own mobile application. Has Facebook surpassed YouTube as the #2 Search Engine? Here are some exciting social media facts! And be sure to download version 3 of our own Marketing Mobile Application!

Douglas discusses some new technologies and marketing practices. Smartfile is a file-sharing system built specifically for companies to safely share and distribute files. Swipp is a social intelligence tool for collecting and measuring feedback, they recently launched a business offering. Is it time to replace your logo? We discuss! Understanding the value of influence. What influences a purchase decision? How to monitor, collect and share online reviews. And more!

Forrester has cited Sprinklr the most powerful technology in the market. We’ll be interviewing Jeremy Epstein, CMO of Sprinklr, discussing social relationship platforms and what businesses need to be aware of when evaluating them, as well as how social media is evolving the customer-business relationship. In a very, very busy industry with a plethora of platforms, Sprinklr has skyrocketed to the top of the pack. Be sure to listen in!

This week on the Marketing Technology Blog with Edge of the Web Radio - Mindmapping 101 with our sponsors and clients Mindjet - a fantastic way to creatively and logically plan your projects. Receive a great daily report of customized information via NutshellMail from Constant Contact - a free tool that puts Twitter and Facebook right in your inbox. We chat up Mailbox, a fantastic iPhone app that allows you to easily navigate your email - archiving, deleting, scheduling for later or adding to a list.  We discuss Citations and Co-citations, an innovation in search engine optimization where Google is utilizing things besides links and keywords to rank your authority... they're using things like business names, addresses and phone numbers to determine authority. And more of course!

We discuss at length how Yelp marketing for businesses and whether or not it's a good deal. We also talk about Douglas' rant on the passing of the Internet Sales tax by the Senate. We list 26 SEO Tools for Keyword Research, Ranking and Optimization. We talk through Doug's recent Pizza Hut fail on Twitter when their iPhone app didn't work (and really doesn't seem to work for too many others, either). And we walk through some of our other posts last week, including Speakpipe, ZMOT, a new Google Analytics Infographic from Visually.

We discuss enhancing your WordPress blog with Pippity, a WordPress Popup Plugin.  It's a paid plugin that has several themes to design div overlays that entice your readers to subscribe, download, register or take some other action. Also discussed is a unique test result where we found Google utilizing text off of a different site to describe another.  This is quite unique... we've never seen Google take other descriptions and apply them before. We also discuss popular searches like "alternatives". Search users are often looking for alternatives to products, businesses or services... are you taking advantage of those services? Have you checked out UpCity? A really clean DIY (Do It Yourself) tool for monitoring your small business on search engines and social media.  It's a low cost solution that any small business can afford! And more!

We released our Android App this week so you can listen to our radio show whenever you'd like!  It's a fantastic free application that anyone can download - so get it today (the iPhone App is already out). We discuss Sales Enablement and why they're an industry that's growing rapidly... tools like TinderBox and Jesubi allow your sales team to work on closing business rather than getting buried in processes.

This week on the Marketing Technology Blog, we discuss lost opportunities when writing your content, utilizing active commands rather than a passive tone. And we discuss SEO and why you should listen to Google rather than evaluating the work that needs accomplished to accommodate their advice. Don't miss it - and be sure to download our new Android App!

We discuss this week on the Marketing Technology Blog from getting more shares on Facebook.  We discuss a fantastic copywriting handbook by Amy Harrison, getting more shares on Facebook - an infographic from Mari Smith, and learn what marketers mean when they describe a marketing funnel.  Is it really a funnel?  A key article we discuss is 12 questions to ask yourself about your home page.  Too many people design a home page for themselves rather than their audience.

In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment: The Art of Changing Hearts, Minds, and Actions, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. Tune in as we discuss APE: Author, Publisher, Entrepreneur – How to Publish a Book.