Summary: In this episode we speak with Damian Thompson, from Linchpin. We discuss how to get predictable results by spending time to plan out your content marketing strategy. Damian reveals the exact process he uses with his clients who pay him thousands of dollars. Grab a coffee, plug in the earphones and listen in! Damian Thompson is the founder of Linchpin. He helps startups gain new users faster, retain existing subscribers longer, and maximize revenue per customer by telling better stories. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE "The best way to engage with someone is to give them an insult sandwich" @DamianThompson Tweet This EPISODE SUMMARY: Damian's history - A quick look at where Damian has been Service Productization - How to offer your service as a product. ROI from Content Marketing - How can this be achieved? The Playbook - The five key areas to focus on to achieve predictable results. MENTIONS: Damian Thompson John Warrillow Dan Norris Frank Kern Dan Andrews FURTHER RESOURCES: The Playbook Linchpin Built to Sell Tropical MBA Lifestyle Business Podcast KISSmetrics Buffer App
