The Multimedia Marketing Show with Jake Hower

In this episode we speak with David Siteman Garland of The Rise to the Top and Create Awesome Online Courses. We chat about one of the best models to monetization online and a look at crucial parts of creating awesome online courses. David Siteman Garland is the creator/host of one of world wide web's  most popular and longest running shows, blog & resources The Rise To The Top: THE #1 Badass Show, Resource & Community For Mediapreneurs. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE ...if you don’t feel the temperature is hot enough, if you’re not feeling it, go back to step one." @TheRiseToTheTop Tweet This EPISODE SUMMARY: The Rise To The Top - David's history . Online Courses - Saleability and Leverage System Development - Crucial points on how to create Awesome Online Courses MENTIONS: David Siteman Garland Ryan Lee Marie Forleo FURTHER RESOURCES: The Rise to the Top Create Awesome Online Courses Ryan Lee Website Marie Forleo Website Wufoo

In this episode we speak with Justin Brooke of IMScalable . We chat about how  to drive traffic using data-driven online advertising campaigns and strategies. This episode is about generating traffic using a combo of Facebook, Retargeting, & Email Advertising. Justin Brooke is the founder of BrightEagleProject LLC and IMScalable , his online marketing strategies are responsible for tens of millions of dollars in revenue from website traffic that results to higher conversions! LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE ...buying traffic changed my life. It’s what I teach, it’s what I do, it’s what I live." @justinbrooke Tweet This EPISODE SUMMARY: Zoobie the Newbie - Justin's back story. Why traffic  - why pay for traffic? Data-Driven Online Advertising - what's the catch? MENTIONS: Justin Brooke Russel Brunson Michelle Macphearson Clay Collins Marcus Sheridan Marty Weintraub FURTHER RESOURCES: BrightEagleProject LLC IMScalable Marketing Con Queso - Podcast LeadPages

In this episode we speak with Marcus Sheridan of The Sales Lion. We chat about how real business can use content marketing to drive leads and sales. This episode is about generating results with your content not just creating content that looks pretty. Marcus Sheridan leads The Sales Lion, a sales and marketing blog that focuses on inbound and content marketing. His marketing strategies have made the website of his swimming pool business the most visited swimming pool site in the world! LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE ...I hope that as I continue down this path that I’ll always sound more like the business owner guy instead of the marketing guy." @TheSalesLion Tweet This EPISODE SUMMARY: From pools to the top of the content marketing pride - Marcus' back story. Why content rules -  Exactly why you should be employing content marketing in your business. Epic Content - The myth, the reality, the method. FURTHER RESOURCES: The Sales Lion River Pools Hubspot Eloqua Infusionsoft

In this episode we speak with Clay Collins from LeadBrite. We discuss how to use landing pages effectively to generate more leads and sales for your business. We dissect how to create landing pages that convert and where you should be utilizing them. Clay Collins is the co-Founder of LeadBrite. He is compelled by a vision to provide simple & beautiful software that allows entrepreneurs to attract an audience, build their list, and generate revenue. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE ...I do nothing but... eat, breathe, sleep and talk landing pages." @ClayCollins Tweet This EPISODE SUMMARY: Clay before LeadBrite - A look back at Clay's background. The 80/20 Rule - How this applies to the pages on your site. Landing Pages vs. Blog Posts - The differences between the two and how to use each effectively. Call To Action - What to offer as opt-in bait. MENTIONS: Clay Collins FURTHER RESOURCES: Marketing Show LeadPages LeadPlayer How I'm using LeadPages Cartoon Service

In this episode we speak with Travis Ketchum of Contest Domination. We discuss how to generate more leads by utilising viral online contests. We take a look at how to create an offer and prize to ensure you get targeted leads for your business. Travis Ketchum is the Founder & CEO of Contest Domination, a powerful contest platform. Travis is a performance marketing expert and entrepreneur. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE "I'd rather have a hundred super qualified leads than a million unqualified leads." @travisketchum Tweet This EPISODE SUMMARY: Travis' background - A little about Travis and how Contest Domination came to be. Capturing Leads - How using contests can help crack this hard nut. Customer Profiling - How to generate super qualified leads by planning before executing. Incentivise for Action- Create a compelling offer then reward those willing to perform the desired action. MENTIONS: Travis Ketchum Andrew Warner James Wedmore Lewis Howes FURTHER RESOURCES: Contest Domination Get Your Own Custom Caricature The College Startup Mixergy Try GoToWebinar Free for 30 Days

In this episode we speak with James Schramko of SuperFastBusiness. We discuss how you can engage, retain and grow quicker by providing wait for it...... actual support to your prospects & customers. By being easily accessible, answering emails/calls and having great support systems in your business. James Schramko is the founder of Super Fast Business. He helps businesses grow faster, retain existing customers longer and maximize revenue through services and teaching smart online business tactics. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE "Being curious is a fantastic skill in business." @JamesSchramko Tweet This EPISODE SUMMARY: James' track - A quick look at the path James took Customer Engagement - Why this is important and how to succeed at it. Retention Strategies - Easily retain more clients by using some simple strategies Who serves who? - Are you working for you or your client? MENTIONS: James Schramko Dan Andrews Dan Norris Pat Flynn FURTHER RESOURCES: SuperFastBusiness Fast Web Formula Silver Circle OfficeAutoPilot InfusionSoft

In this episode we speak with Damian Thompson, from Linchpin. We discuss how to get predictable results by spending time to plan out your content marketing strategy. Damian reveals the exact process he uses with his clients who pay him thousands of dollars. Grab a coffee, plug in the earphones and listen in! Damian Thompson is the founder of Linchpin. He helps startups gain new users faster, retain existing subscribers longer, and maximize revenue per customer by telling better stories. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE  "The best way to engage with someone is to give them an insult sandwich" @DamianThompson Tweet This EPISODE SUMMARY: Damian's history - A quick look at where Damian has been Service Productization - How to offer your service as a product. ROI from Content Marketing - How can this be achieved? The Playbook - The five key areas to focus on to achieve predictable results. MENTIONS: Damian Thompson John Warrillow Dan Norris Frank Kern Dan Andrews FURTHER RESOURCES: The Playbook Linchpin Built to Sell Tropical MBA Lifestyle Business Podcast KISSmetrics Buffer App

In this episode we speak with Pat Flynn, of Smart Passive Income. We discuss the true value of free in business, the launch of LetGo and his popular 'be everywhere' strategy. Pat Flynn is a serial entrepreneur,  author, podcaster and expert affiliate marketer. His experiences and strategies that he shares in his blog and podcast have helped a lot of people achieve their goals. Pat was recently recognized in Forbes Magazine for his transparency in business and in the New York Times for his podcast, which to date has been downloaded over 2.5 million times. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE "I would still promote the exact same products because those are the same products that are going to be helpful to people." @PatFlynn Tweet This EPISODE SUMMARY: Pat's journey - Pat's background and how he has become an industry leader. The value of free - How providing value in the form of free content can actually make your business more money. Be Everywhere - This strategy has been adopted by many, many people. If you haven't yet, you need to hear why you should. Let Go - The release of Pat's hybrid book on the Snippet platform. MENTIONS: Pat Flynn Tim Reid Cornelius Fichtner James Schramko Chris Anderson FURTHER RESOURCES: Smart Passive Income Let Go - Teaser Trailer (YouTube) The Four Hour Work Week Green Exam Academy PMPodcast.com BlogWorld and New Media Expo Free by Chris Anderson

In this episode we speak with Chris Ducker, of ChrisDucker.com and Virtual Staff Finder. We discuss how you can utilise the power of having your own team to create content that is remarkable and highly leveraged. So, go grab your coffee, sit back, relax, plug in the earphones and listen to this jam packed episode. Chris Ducker  is a serial entrepreneur, blogger, WebTV host and podcaster. He owns three successful companies, including Virtual Staff Finder and employs over 300 people. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: Chris' background - A look back at Chris' rise to success. Leveraging a team - Find out how to produce awesome content and build your own team. Reduce your risk - Build redundancy into your systems. New Business Bootcamp - Start, run, grow and succeed. MENTIONS: Chris Ducker Tim Conley James Schramko FURTHER RESOURCES: ChrisDucker.com Virtual Staff Finder Foolish Adventure - Chris Ducker Episode

In this episode we speak with John McIntyre, of Drop Dead Copy. John and I discuss how you can integrate an effective Email Autoresponder into your Content Marketing strategy. John McIntyre is the founder of Drop Dead Copy. He uses an assortment of high-level techniques, including conversational copy that addicts prospects to receiving your emails, plus advanced techniques (like the open loop) from courses like Andre Chaperon's Autoresponder Madness (the ONLY autoresponder course he recommends, btw). LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: John's Journey - A look at how John became the Autoresponder Guy Why Email Marketing - A quick look into why email marketing should be a key driver of sales in your business. Effective Email Autoresponder - Learn about the keys to building an effective autoresponder. Content Marketing and Email Autoresponder Integration - The Formula for success. MENTIONS: John McIntyre James Wedmore Jay Abraham Dan Andrews FURTHER RESOURCES: DropDeadCopy Get John's Template AND “Best Practices” Email Copywriting Checklist McIntyre Method Autoresponder Madness

In this episode we speak with Yaro Starak, of Entrepreneurs Journey. In today's show, Yaro and I run through what blogging was and what blogging has become in 2013. So, join us and sit back, relax and enjoy this weeks episode. Yaro Starak is the founder of Entrepreneurs Journey. He has taught thousands of people how to make a full time income from blogging part time, and how to successfully launch an information product business. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: Yaro's Background - A look at how Yaro got into blogging Changes with blogging  - What has changed over the last 10 years Blogging 2.0 - What is this? Profiting from blogs - Why the launch formula isn't sustainable. Marketing Automation - How Yaro is using it. MENTIONS: Perry Marshall David DeAngelo Rich Schefren Darren Rowse Brian Clark John Chow Jeff Walker FURTHER RESOURCES: YaroStarak.com Entrepreneurs Journey Blog Profits Blueprint Copy Blogger Blog Content 2.0 Office Autopilot

In this episode we speak with John Dumas, of EntrepreneurOnFire. In today's show we discus how John was able to connect with so many top influencers during his rapid rise to podcasting fame. So, join us and sit back, relax and enjoy this weeks episode. John Lee Dumas is the Founder and Host of EntrepreneurOnFire. John's daily podcast interviews showcase today's most inspiring and successful Entrepreneurs. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: John's back story - Find out how an army lieutenant became a podcasting rockstar The key to connecting with people - It's very simple....ASK. Put yourself on the influencers radar by connecting with them and offering value. Networking Tips & Tricks - Be genuine, be persistent, be courageous. MENTIONS: John Dumas Pat Flynn Derek Halpern David Risley Seth Godin Gary Vaynerchuk Chris Brogan FURTHER RESOURCES: Entrepreneur on Fire Dan Norris - Web Domination BlogWorld Michael Stelzner - Social Media Examiner Jaime Tardy - Eventual Millionaire Smart Passive Income Barbara Corcoran - Shark Tank

In this episode we speak with James Wedmore, of JamesWedmore.com. This episode will take us to how James has used YouTube and Online Video to become a successful internet marketer. So, join us and sit back, relax and enjoy this weeks episode. James Wedmore is an elite YouTube Marketing Guru and founder of VideoTrafficAcademy, he is on a mission right now to teach small business owners on how to use YouTube Marketing and Online Video to get more leads and customers. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher QUOTABLE "You can make money before the end of today if you simply are willing to do something for somebody" @JamesWedmore Tweet This EPISODE SUMMARY: Becoming a YouTube Yoda - How James started and became a YouTube Marketing Guru. Using YouTube to Build Your Brand - How to use YouTube and Online Video to build trust and a true brand. Directing Traffic- How to move people into your sales funnels without being a jerk. MENTIONS: James Wedmore Michael Stelzner Clay Collins John Dumas FURTHER RESOURCES: James Wedmore - YouTube VideoTrafficAcademy JamesWedmore.com Social Media Examiner LeadPages Infusionsoft Blog EPISODE AUDIO QUOTE: Pursuit of Happiness

In this episode we speak with Terry Lin, of Build My Online Store. This episode is a podcasting case study of sorts... we go behind the scenes of how Terry went about starting his own show a little over 6 months ago. So, join us and sit back, relax and enjoy this weeks episode while sipping on a nice cup of freshly brewed coffee...or maybe it's tea? Whatever takes your fancy. Terry Lin is a successful online entrepreneur. An expert in e-Commerce and the host of Build My Online Store, a successful show for e-commerce store owners. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: e-Commerce Guru - How Terry became an e-Commerce Guru by leveraging the authority a podcast lends. The ABC checklist for starting your own show - Get out the pen and paper, you're going to need it for this episode. Tips and Tricks - Help with connecting with influencers, running a smooth show, getting better quality audio plus more. MENTIONS: Terry Lin Dan Andrews Tim Reid Andrew Warner Cliff Ravenscraft Pat Flynn Seth Godin James Schramko Dan Norris Michael Porter Tim Ferriss Adam Carolla Chris Guillebeau James Wedmore FURTHER RESOURCES: Build My Online Store The Lifestyle Business Podcast Dynamite Circle Small Business Big Marketing Shopify Big Commerce Podcast Answer Man Smart Passive Income Freedom Ocean Entrepreneur On Fire Mixergy Adam Carolla Show Foolish Adventure The $100 Startup EPISODE AUDIO QUOTE: Tony Robbins - The Power of Clarity and Purpose

In this episode we speak with Greg Rollett, of The Product Pros. We focus on how to create your own multimedia products. We discuss how to successfully leverage, market and profit from creating these products. So, Go grab a coffee, sit back, relax, plug in the earphones and enjoy this weeks episode. Greg Rollet is a Best-Selling Author and media producer. He works with experts and entrepreneurs to show them the power of using media and stories to grow their businesses. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: Music and Me - How Greg went from the cusp of a country wide music tour to become a "product pro" Products and Multimedia - Creating and leveraging your content for maximum impact and results. Monetizing & Marketing - Tips to help get your products in front of the right people. MENTIONS: Greg Rollet Derek Sivers Guy Kawasaki Dan Andrews and Ian Seth Godin Chris Brogan Tim Ferris Jack Canfield Tom Hopkins Ron Legrand FURTHER RESOURCES: Product Pros The New Music Economy ReverbNation CD Baby AllTop.com 4 Hour Body TropicalMBA Kickstarter Celebrity Branding Agency Infusionsoft EPISODE AUDIO QUOTE: Eminem - Lose Yourself