Summary: Today we talk about some research study that had over 1000 people rad over 47,000 tweets and explain what they liked to read. Here is what worked: 1. Informative 44% 2. Funny 24% 3. Useful %20 4. Exciting 12% What didn't work on Twitter: Cryptic tweets Rehashed news Using too many # and @ signs links with no commentary Boring tweets (left people going "so what?"). Try to be perosnal, witty, and foster curiosity while bringing something new to the table. Don't just repeat the same old news. Peter Tork Not Ready For Death of Davy Jones I was/am a Monkees fan and was bummed ot hear about the death of Davy Jones last week. I immediately thought, "What are the other guys up to." When I went to petertork.com I was really blown away how his website basically pushed people to facebook, and his new band was on a sonicbids electronic press kit (only). When I listened to the music, I thought, "Isn't this available for sale somewhere?" It is its in iTunes, but the links on Peter's website go to his solo stuff. In other words, the band that could use the publicity and is looking for gigs, got no love on his website. When people who might be interested in buying his new music show up to his website, he made it hard to find anything new. When I went to http://www.shoesuedeblues.com/ again I couldn't purchase his music. Most of the pages on his website are "under contruction" since 2009. This is sad. While you hate to capitalize on your tragedy, you can't pick when interest in your music will come. When it does, you shold be ready. He wasn't. I notice now that he has a newsletter sign up page on his front page - which is a start. Meanwhile, if I have an extra 2400.00 I could go to Mickey Dolenz ebay page and purchase lunch with Mickey. I guess you have to eat.
