Marketing Musician

Matt Gibson has over 1 million followers on Google + and he recently launched a new Kingdom of Rock podcast (with some really cool guests). Today Matt talks about having a strategy in place, a goal in place, and to ask yourself, “Is what I’m doing right now going to help me achieve my goals.”...

Patreon is a ongoing crowdfunding tool that is paying creators 3.5 million dollars a month. Today we talk with Taryn Arnold to find out some of the best practices for Patreon. You will hear how this is not a get rich quick kind of tool, you have to build it, and promote it. It is...

Periscope, Balb.im and Meerkat are three tools that allow you to stream live to your audience. Meetkat was first on the scene but shortly thereafter fell behind Periscope. Blab.im came on the scene with multiple people (up to four) at the same time. These are great tools to get you in front of your audience....

Viacom reported a 37% increase in earnings The morning after the premiere of MTV’s Jersey Shore 14% increase in worldwide ad revenues was attributed to the aforementioned show. How did they make this happen? The show’s fans would do anything to get a piece of the action they were seeing on their TV screens. So the...

In the last episode we mentioned Clammr, and today we are going to follow up and add an additional strategy to measure ROI. We talked about this in the Episode 80 of the Marketing Musican Some times we are not sure what we want our marketing to do. This is not a great strategy. It’s...

There is a new tool for iOs devices that are making it easy for audio to go viral. A clammr is an 18 second clip. You can create your own channel to share your music, and people that follow you (think Twitter for audio), can share your music. It has elements of FaceBook as well...

I had a practice/audition last month. We were courting a bass player. To make a long story short, we did it without a drummer and it just sucked the life out of the night. You only have one shot to make a good first impression. Here are some things to make sure you are ready:...

Yesterday I got to wear my School of Podcasting T-shirt that I had created by TeeSpring. This is an affordbale (compared to others) t-shirt company that allows you to make campaigns. The shirts get made either when the date comes up, or you can set a goal for the number of shirt. At first I thought...

Today I talk about an update on the 3% rule. As I have not been putting as much effort into the podcast, a whopping .9 percent of the audience contributed to supporting the show. Yes, that means not even 1%. You get what you put into it. I put a lot into the show, but...

I went to a band showcase this weekend. It was a marching band showcase and yet there was a lot we could learn to use in our bands to connect with our audience. How do you take the stage? How do yo leave the stage? What are you do that other bands are not? What could you...

I was reading the book “Good to Great: How to grow your audience through collaboration” by Jared Easley. There is one section that talks about the rule of 3%. In many cases when it comes to marketing, the number of people (out of 100) that take action is THREE. So when you start thinking, “Normally...

I’ve been talking about how important it is in building your platform that the first place you build is YOUR website for years now. Some listen, and other do not. Today I share a couple of examples of people who had HUGE opportunities to get their website address in front of THOUSANDS of people and...

As I live in Cleveland, I can say first hand that this town went NUTS when LeBron James announced his returning to Cleveland. I mean it went crazy. When news like this hits, and you have a song that fits? Be sure to throw it right in the middle of the media frenzy. That’s what...

Today we play some clips from the Jay Mohr “Mohr Stories” podcast where he interviews Mark McGrath of the Band Sugar Ray. He explains just what they got paid per dollar when they were on a major label deal. Smooth Gigging Tips For Musicians Everybody helps Cross train everyone so anyone can do the others...

Today we talk about what to do before the gig. You’ve been booked, but don’t just sit there -promote! Get to know the staff, see what is going on in the surrounding area to see if you can find your audience. It these little things that can make a difference. This is from the audio...