Summary: We have stated in the past that you want to setup your merch table in a high traffic area and if possible have a pretty girl behind the table in addition to your band (definitely get the band behind the table). It's the end of the gig, and your audience is thinking, "Should I hang here with my friends, or should I go stand in line to pick up a CD or T-Shirt. Why not offer a way to do both? If you haven't heard about QR Codes these are Graphics that an be read by smart phones and then trigger the phone to go to different links. Check out this video Send Your Audience To Your Online Store with a QR Code Now you could have some post cards made with a QR Code (or even a business card) and leave them on each table in the establishment. Now instead of forcing the people to come to your merch table, the merch table can come to them via their mobile phone. The great thing about (which is also the bad thing) QR codes is to get involved you need to install some sort of QR Code scanning app (like Google Goggles). While not everyone who has a smart phone has a QR can scan QR codes, those who DO have a QR scanning app are more than likely to USE it based on curiosity. With the fact that a smartphone (or iPad) is more than likely going to be the one coming to your site, make sure that your website is ready to be read by a portable device and that it's able to be seen on an iOS device (like an iPad, iPhone, etc). How Do You Create a FREE QR Code You can go to a site like QRStuff.com and enter your location you want people to go to click on the "Download QR Code" on the right hand side. From there you can put it on your business cards, t-shirts, bass drum, etc and send people to your website. You could have one code for your merch, and one for your email list. A basic QR code is free, but if you want more tracking you can sign up for their premium service which you can sign up for one day for $4 and get high resolution graphics and more. Also Mention In This Episode Check out gotprint.com for cheap business cards and post cards (to put your QR Code on).
