Getting Elected Podcast – Episode 002 — Political Campaign Research and Strategy with Jeff Stapleton

Summary: Getting Elected Podcast – Episode 002 Political Campaign Research and Strategy with Jeff Stapleton Overview I was very excited about this episode on political campaign research– not only because the guest is a good friend of mine but because he is the first guest of the Getting Elected Podcast! In this episode it is all about research. In my opinion, research is one of the most important aspects of any election. It is often the difference between winning and losing. A little about the guest In this episode, research and strategy guru Jeff Stapleton sits down with me to share his knowledge and approach to research. Jeff has a master degree in public policy from Arizona State University and is currently a Senior Policy Advisor for Phoenix Mayor Greg Stanton. Before working at City Hall, Jeff  held several key positions in campaigns across the country. He has worked on presidential elections, nationwide coordinated campaigns, and many others. Right before moving into the Mayor’s Wing downtown, Jeff spent five years as the Research Director of the Arizona Democratic Party. If you want to know about campaign research – he’s the man to talk to. More specifically, in this episode you’ll learn about: Opposition campaign research and strategy LexisNexis Internal campaign research and strategy Using Google Alerts to your advantage How to use screen shots in an ever changing digital environment to benefit your campaign Screen Capture (PC) Screen Shot (MAC) Monitoring and researching TV and radio ads of your opponent(s) Tracking your opponents' mailers How to decide which voters to target on a limited campaign budget Voter Vault (Now known as GOP Data Center) Voter Activation Network (VAN) How to obtain and leverage interns to your advantage And Jeff talks about the biggest mistake he sees candidates make in an election If you liked the episode make sure to leave a review Also, if you want to get in touch with Jeff you can find him on LinkedIn! Thanks for listening! Best, Jason