Summary: And they said it wouldn't last Our little weekly podcast, actually delivered 2 weeks in a row. I feel all growed up. Host: Damian Thompson | damian@linchpin.net | @DamianThompson Co-host: Dana Lindahl | dana@linchpin.net | @DanaLindahl In the News How Content Length Affects Rankings and Conversions - QuickSprout (http://bit.ly/U7VpYT) Content Marketing Strategies for 2013 - Content Marketing Institute (http://bit.ly/X0X9aX) Authoritative Voice - Linchpin (http://linchpin.net/copywriting/respect-my-authoritative-voice/) Make Me Offer - CopyHour (http://copyhour.com/secret) The Franks & Beans of today's episode Building your prospect list 1. know your market 2. offer value 3. don't trick them into signing up (contests, welcome gate, over aggressive use of pop-up "paywalls") 4. permission isn't blanket 5. ask for the order / CTA Tool of the Week: Path Finder 6 by Cocoatech http://bit.ly/WQvfg0
