Linchpin

And they said it wouldn't last Our little weekly podcast, actually delivered 2 weeks in a row. I feel all growed up.   Host: Damian Thompson | damian@linchpin.net | @DamianThompson Co-host: Dana Lindahl | dana@linchpin.net | @DanaLindahl   In the News How Content Length Affects Rankings and Conversions - QuickSprout (http://bit.ly/U7VpYT) Content Marketing Strategies for 2013 - Content Marketing Institute (http://bit.ly/X0X9aX) Authoritative Voice - Linchpin (http://linchpin.net/copywriting/respect-my-authoritative-voice/) Make Me Offer - CopyHour (http://copyhour.com/secret)   The Franks & Beans of today's episode Building your prospect list 1. know your market 2. offer value 3. don't trick them into signing up (contests, welcome gate, over aggressive use of pop-up "paywalls") 4. permission isn't blanket 5. ask for the order / CTA Tool of the Week: Path Finder 6 by Cocoatech http://bit.ly/WQvfg0    

  It's Baaaaack! Don't call it a comeback, but we actually made it to episode 2, YAY us!   Host: Damian Thompson | damian@linchpin.net (mailto:damian@linchpin.net) | @DamianThompson Co-host: Jeff Pecaro | jeff@linchpin.net (mailto:jeff@linchpin.net) | @SoloConsulting   News of the Week San Francisco vs. Los Angeles “LA will surpass silicon valley as the tech capital of the world — Gary Vaynerchuck” 25 Things I wish I knew before moving to San Francisco - The Art of Living (http://bit.ly/Wo8yz3) San Francisco can become a world capital. First it needs to get over itself - Pando Daily (http://bit.ly/Rsiyb7)   Design is either ALL about words, or it isn't, or either/neither, I have now confused myself... Design is the New Copywriting - The Marketing Show (http://bit.ly/XmiyHy) Reminder: Design is still about words - 37signals (http://bit.ly/WocVtZ)   So all you have to do is months of work, have a million users, and you too can go Viral! How important was blogging to OkCupid's success? - Quora (http://b.qr.ae/XmiOpP) 5 Important Lessons from Content Marketing Royalty - Kissmetrics (http://bit.ly/XmiTKc)   The Franks & Beans of today's episode The most powerful marketing answers ever… It Depends * know your customers (surveys, personas, research) * testing, testing, testing * some educated guesses? (short copy v long, social media platforms, direct mail anyone?) No * Say No to get to Yes * Proper way to do it * Don't be arrogant (sells itself, etc.) * No one likes to be "sold" EVERYONE likes to buy * Be dissuasive not persuasive * Be selective * Tell them your ideal prospect and make them force themselves into your role * If they truly need help, you will win the business   Thanks for listening, let us know your feedback, and we would love a 5 star rating in iTunes if you have the time!  

Linchpin 001 - The #1 Marketing Mistake Technology Companies Make   Host: Damian Thompson | damian@linchpin.net | @DamianThompsonCo-host: Jeff Pecaro | jeff@linchpin.net | @SoloConsultingNews of the Week1. Nate Silver and the rise of 538 - how knowing your shit can turn an obscure nerd into the most respected political pundit in 4 short years 2. Romney/Obama email marketing analysis (http://www.klaviyo.com/blog/2012/11/06/re-hey-an-analysis-obamaromney-emails)Obama campaign finally opens up about email strategy |  http://yhoo.it/SNsGIL3. Mcafee and the Michelangelo virus - how education and public service made a giant company overnight. Of course, it ended badly... Meth Labs and Dead Dogs: How the Founder of McAfee Antivirus Went on the Run in Belize http://gaw.kr/SNt2yYOther Links / NotesStartups learn a painful lesson: The ‘Dropbox effect’ is a myth | http://bit.ly/QojXPqThanks for listening, let us know your feedback, and we would love a 5 star rating in iTunes if you have the time!