Summary: It's Baaaaack! Don't call it a comeback, but we actually made it to episode 2, YAY us! Host: Damian Thompson | damian@linchpin.net (mailto:damian@linchpin.net) | @DamianThompson Co-host: Jeff Pecaro | jeff@linchpin.net (mailto:jeff@linchpin.net) | @SoloConsulting News of the Week San Francisco vs. Los Angeles “LA will surpass silicon valley as the tech capital of the world — Gary Vaynerchuck” 25 Things I wish I knew before moving to San Francisco - The Art of Living (http://bit.ly/Wo8yz3) San Francisco can become a world capital. First it needs to get over itself - Pando Daily (http://bit.ly/Rsiyb7) Design is either ALL about words, or it isn't, or either/neither, I have now confused myself... Design is the New Copywriting - The Marketing Show (http://bit.ly/XmiyHy) Reminder: Design is still about words - 37signals (http://bit.ly/WocVtZ) So all you have to do is months of work, have a million users, and you too can go Viral! How important was blogging to OkCupid's success? - Quora (http://b.qr.ae/XmiOpP) 5 Important Lessons from Content Marketing Royalty - Kissmetrics (http://bit.ly/XmiTKc) The Franks & Beans of today's episode The most powerful marketing answers ever… It Depends * know your customers (surveys, personas, research) * testing, testing, testing * some educated guesses? (short copy v long, social media platforms, direct mail anyone?) No * Say No to get to Yes * Proper way to do it * Don't be arrogant (sells itself, etc.) * No one likes to be "sold" EVERYONE likes to buy * Be dissuasive not persuasive * Be selective * Tell them your ideal prospect and make them force themselves into your role * If they truly need help, you will win the business Thanks for listening, let us know your feedback, and we would love a 5 star rating in iTunes if you have the time!
