Transformarketing

The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago. A lot has changed in the recent past, not only due to the pandemic but also how consumers consumption and interaction patterns have changed. To understand the transformation in the healthcare industry, we have Rana Bawa who has brilliantly taken us through some key elements. Rana is currently the President for healthcare and wellness at Ogilvy.Catch this episode now!

All marketers at some point in their careers have been in a situation, where they have felt that they don't enough budgets to achieve the results they are looking for If you resonate with this situation, they this episode is for you, as Dinesh Subramaniam takes us through the journey of how he spent only $10 to achieve his results and build from there.Catch the latest episode now!

E-commerce is an extremely complex platform and being present on it for brands, specially with consumer products is imminent. One of the industries that lead to the largest percentage of sales through e-commerce, is the mobile phone industry. Hence a great example for us to discuss. On this episode we have Aditi Anand, who is the head of brand, media and digital marketing for HMD Mobile (House of Nokia phones) and has previously worked with Micromax and Flipkart. Due to her vast experience working for mobile brands and an e-commerce player, she has been able to share some great insights about the platform.Check out the latest episode, to know more

Transformation doesn't mean only technology or digital, it could also mean innovative ideas & strategies. To understand and develop creative strategies, it is important for it to be aligned to and follow brand strategies. Check out the latest episode, featuring Subhash Kamath - CEO of BBH & Publicis worldwide (India)

Corporate communications, internal & external, is an integral function for any brand. Check out the latest episode, featuring Shalini Bhattacharya, as we discuss the importance, outcomes and measurements of corp comms

This episode is for you, not for your brand or company. Let's start focusing on ourselves, to promote our growth for a change. Catch the latest episode featuring Minal Jagitiani, as we speak discuss Personal Branding and the importance of promoting your capabilities

Bots for marketing have been around for a while but has been causing greater impact now then ever before. The impact caused has been both, negative and positive. To know more, check out the latest episode featuring Namrita Mahindro!

Humans aren't the most rational creatures we've imagined them to be and hence triggers & nudges to provoke your consumer's mindset, can help your brand in a large way. To know more, check out the latest episode, featuring Robert Duboff (CEO & Founder - HawkPartrners)

One of the strongest outcomes of Martech is data and data has the capabilities of leading to some path breaking insights if used correctly. Catch the latest episode with Zarina Stanford, as we discuss the value and importance of data today

Martech has been substantially growing over the last few years and so has its importance within marketing teams. Catch the latest episode, where we discuss the role of technology in marketing.

Brands have started investing more time and effort into customer-centricity and one important aspect of that is customer experience (CX). Check out the latest episode with Lalit Jagtiani, as he takes us through some dos & don'ts of CX

Innovation is not always forward looking. Going back to the basics and focusing on your fundamentals, could lead to great thought-starters. Check out the latest episode now!

The voice of a CEO on social media adds immense value and humanizes a brand.Check out the latest episode featuring Vijay Sankaran

Stay ahead of the curve by analyzing the pulse of the market's requirements. Check out the latest episode featuring Dr. Kumar Iyer, focusing on the importance of sustainability for a brand

Consumer research is pivotal for any brand, find out more in conversation with Deepa & Milind Soman