Marketing B2B Technology

Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform, shares what led him to join Conferize, and provides some insights into why Denmark is a hotspot for marketing technology startups.  He also shares tips and advice on how B2B marketers can show the RoI from their events, why it's important to focus on the outcome as an organizer, and whether hybrid events will be the key approach for the future. 

Jose Palomino, Founder and CEO at Value Prop, a coaching company that helps B2B companies unite their marketing and sales teams to unlock new growth, shares the reason behind launching Value Prop and why strategy is the foundation to bringing marketing and sales teams together. He also shares the mistakes he sees B2B marketers make the most when trying to work with sales, and tips on how they can work effectively together. About Jose Palomino: Over the last 15 years, Jose Palomino has helped hundreds of B2B businesses systematize their strategy, marketing, and sales processes--unlocking over $250M in new growth. He is the CEO of Value Prop, creator of the Revenue Throughput System, and an author, professor, speaker, podcast host, and total comic book nerd. But above all, he loves helping B2B owners develop winning strategies to simplify their sales and marketing processes for greater ROI.

Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform shares his journey to founding the platform and reveals how Social Animal reduces the need for 'manual' work; helping B2B marketers with the full content marketing journey, from finding content ideas, through to distributing and building relationships with influencers. 

Riaz Kanani, Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform shares his career journey, from initially starting in marketing at the age of 18, through to identifying a need in the market and launching Radiate B2B. He discusses how Radiate B2B helps companies cut through the noise and deliver a better buying experience, as well as sharing the tactics and techniques he finds are the most successful in ABM campaigns.

Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform, shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system.He also shares what strategies he thinks are best for driving lead generation through content marketing, and what B2B marketers could be doing wrong with forms and content to miss out on generating leads. 

Steffen Hedebrandt, Co-founder and Chief Revenue Officer at Dreamdata, a B2B revenue attribution platform talks about his journey to co-founding Dreamdata, and how the platform is solving the problem of attribution and focussing on understanding the customer journey to support multi-touch in the B2B world.  He also shares why it's important that B2B marketers start digitalizing their customer's behaviour today, and how they can get started with attribution. 

Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform, shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue.  She also shares how PathFactory takes personalisation to the next level, and the importance of understanding what's in your content library. 

Shea Castle is Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform.  Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter.  He also shares how Terminus is an orchestration platform that brings together first and third-party data points, and what the platform allows its customers to achieve. 

Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform, discusses how digital asset management has evolved over the last few years, and how Bynder helps companies 'scale-up', using DAM to power the digital experience. 

Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals, shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. She also shares her views on why lead scoring should be an integral part of a marketing strategy, as well as some top tips on how B2B companies can do a better job in terms of lead generation and improving quality.

Sam Ovett, is co-founder of Mobile Pocket Office, which is leading the way in helping new and established businesses augment their human and technological resources to leverage growth and streamline productivity.  Sam shares his story from originally being a whitewater kayaker and guide to becoming a complete automation nerd, and how Mobile Pocket Office helps companies identify the opportunities they are missing out on, and which processes they can implement to ensure they are on calls that are closing deals rather than prospecting ones. 

Steve Zakur, CEO & Co-Founder of Solosegment, which provides software that drives engagement and leads with anonymous data and AI, shares his journey to co-founding Solosegment, and explains the meaning behind anonymous personalization. He also shares the key challenges of searching behaviour and how Solosegment helps its customers overcome this. 

Chris Newton is VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites. Initially starting out as an engineer, Chris shares his journey to joining Intellimize, and explains why 'friend don't let friends run A/B tests'. He also provides some fantastic insights into why website optimization can have real meaningful impact, and how marketers can use Intellimize to optimise their homepage or landing page. 

Abhi Yadav is Founder & CTO at Zylotech, a customer intelligence company that helps B2B marketers determine and deliver the right type of content for each website visitor.   Starting initially as an engineer, Abhi shares his journey to founding Zylotech, and how the platform adds value to present B2B marketers with the ‘full picture’, providing several sets of data to help them truly understand and communicate effectively with their website visitors. He also shares his opinion on how he views intent data changing marketing in the future, and how his current customers use Zylotech.  

Joel Harrison, Editor-in-Chief at B2B Marketing, shares how the publication is evolving into a social community, with the decision to no longer publish the magazine and instead focus efforts on an online community named Propolis. Joel also shares his thoughts on the biggest things marketers should be thinking about this year, and how social media will develop for B2B marketers in the future.