Self Storage Income

What’s up everybody!? Welcome back to the Self Storage Income Podcast. This is your host, AJ Osborne. We’re going to take a bit of a different direction today and we’re going to talk about goals. If you’re listening to this podcast, chances are, you’ve set huge goals for yourself which is awesome. But are the goals you’ve outlined for yourself truly the root of what you want to accomplish? So many of us will set off on a path to what we believe is our ticket to success, only to find out later that what we thought we wanted… isn’t actually what we wanted at all. We’re going to dive into this topic today and discuss goal setting and how to identify your underlying, overarching, root of all things goals. We’re also going to talk about goal planning and how to map out our days, weeks, months, and years to help you hit those goals once you’ve identified them. At the heart of today’s episode is time and ensuring that we’re using our time and efforts as efficiently as possible to yield the highest returns. Spending years going down a path that ultimately won’t lead us where we want to go costs us immeasurable amounts of time, resources, and opportunity. We tie all of this to the self storage asset and talk about my journey into self storage when I first started, what I THOUGHT I was going to do, and what I actually ended up doing. I also share some insights on how I personally identified my goals and set up a road map to get there. I hope you guys enjoy today’s episode. Let us know what goals you have set for yourselves and how you aim to achieve them. Thanks everybody, AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page Live Oak Bank - liveoakbank.com/incomepodcast

Welcome back everybody to the Self Storage Income podcast! This is your host AJ Osborne and I’m geared up and ready to dive into today’s topic with you all. As you all know, or as you might be learning, there are a lot of variables to consider when performing your due diligence on a potential storage facility whether that be an existing facility or a potential ground up build. Today though, we’re going to be talking mostly about ground up builds and a critical variable that you need to be paying attention to. Failing to account for the variables could lead to an investment disaster. So what is this critical variable? This key component we need to keep in mind and account for is square footage of storage in relation to the market. If you’re just getting into self storage investing, one of the metrics used to help measure supply and demand in the market is square feet of storage per capita (which is a fancy way of saying - how many square feet of storage is on the market in a specified area per person). You need to be able to identify whether there’s too much storage on the market, or too little. So how much is too much and how much is too little? Drum roll please for everyone’s favorite answer in the world…. it depends. All square footage is not created equal and there’s no unwavering, one size fits all solution or number that can immediately provide you with this answer. We also need to consider not only what’s currently on the market TODAY, but any additional square footage of storage in our 3 to 5 mile radius that has been approved to be built and is in the works. This can have a huge effect on the supply and demand in your chosen market. These are the topics today that we’re going to dissect and explain so that you can be better prepared to identify a good market when you find one, and help you leave the bad markets behind. As always, thanks for listening everybody! AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page Live Oak Bank - liveoakbank.com/incomepodcast

Welcome back everybody to the Self Storage Income Podcast! As you’re all familiar, this is your host AJ Osborne. I’m really excited to talk about today’s subject because it’s actually something we’re working on in my company Cedar Creek Wealth. It’s a work in progress and we’re building it out, but I wanted to touch on this today and share this journey with you a bit as I know so many of you guys want to, or are doing the same thing in your own businesses. The topic? Growth and progress. As we grow and progress in our companies and our lives, we always need new skills, new tools, and most importantly… new teams. I specifically want to talk about building out teams because this is really is your bread and butter. As I always say, success is not created on an island. You need a great team of people behind you that help guide, lead, and drive you closer to your end goals. The thing is though, we can’t just build any team. There are certain things we have to consider when building a team or even network of people we’re going to rely on. One of the most important things we have to consider is the direction each individual is going. What path are they on? Where do they want to end up? Building a great team isn’t easy, but it’s even more difficult (if not impossible) to build a great team when everyone is going in opposite directions. In other words - your team’s compasses have to align and be directing everyone to the same end goal. Yes, sure, the plan or the path may change and we have to adapt and change along with it. But the end goal, the mission, that never changes and you need to be sure to build the best possible team you can to get you there. Enjoy the episode everybody! If you’re out building your team, send me a message on instagram or reach me on my website and tell me how it’s going. What are you seeing? What are you struggling with? What have you done to overcome the hurdles you’ve faced? Thanks everybody, AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page Live Oak Bank - liveoakbank.com/incomepodcast

Welcome back everybody to the Self Storage Income Podcast! I’m your host AJ Osborne. Today’s episode comes straight from one of you guys - our listeners and couldn’t more excited to jump in on this today. We have talked in length about how to find storage deals, how to turn storage facilities around, how to extract and increase value, how to finance a storage investment, and all kinds of great topics that can help you get started investing in self storage. One thing we haven’t touched on much is the fact and very real need for employees to run your storage facilities. That was the question we were asked by one of you listeners recently - when do you hire? Who do you hire? Do you hire part time or full time employees? These are all great questions that we’re going to dive into here today. We clear up some industry misunderstandings such as the “completely automated facility” concept where individuals wrongfully assume you can completely automate a facility. To that point we define what “automantion” is in the storage industry and what you can currently automate and what you can’t. We also go into the importance of building out your policies and procedures, structured employee training, and some general rules about facility size and the type of employee you need to hire. We also talk about the frontline duties at a facility, what those look like, and also the back end duties and what those look like. There are ways to streamline, organize, and automate these front and back end duties that can have a massive impact on your facility operations. As always guys, thanks so much listening and we’ll see you next time, AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page Live Oak Bank - liveoakbank.com/incomepodcast

Welcome back everybody to the Self Storage Income podcast! I’m your host AJ Osborne. I don’t think anyone sets out in their self storage investing endeavor with the intent NOT to succeed. Unfortunately though, we can and people do fail. A huge reason why this is, is due to a lack of building our framework to succeed. But what do you need to include and take into account when developing your framework? Today we’re going to go over my 5 part framework model that will help get you on track to dominate self storage. One of the most important aspects (if not THE most important) aspect of your framework is going to be progress. This is one of the huge takeaways from today’s episode and we dive into the idea of progress, what it means, how to measure it, and how you can use progress to gauge when it’s time to adjust your plans. Thanks for tuning in as always and whatever you do, DON’T miss out on our $2,000 give away opportunity. Details are here in the podcast and also on my social media. Thanks everybody! AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page Live Oak Bank - liveoakbank.com/incomepodcast

What’s going on everybody!? Welcome back to the Self Storage Income podcast! This is your host AJ Osborne and I hope you’re all doing well, finding deals, and making moves.   One of the most talked about topics I hear from you guys about is the world of lending. Obviously, when we want to purchase a storage facility, we need money! But how and where to get that money? Well today you’re in for an incredible episode because we have the one and only Terry Campbell on the podcast today who works for LIve Oak Bank. Live Oak Bank has an incredible team of some of the best and most knowledgeable folks in the lending industry when it comes to small business and especially when it comes to self storage.   Terry shares some invaluable insights today into the world of lending, insights you’ll want to be sure to take note of. We talk about the different types of lending and financing options available. We talk about the different types of SBA loans and generally when and how you can use them. Terry even goes on to explain what exactly lenders are looking for when they are evaluating and deciding whether or not to lend to someone. These are just the tips of the iceberg of this episode today and I couldn’t be more excited to share this out to you guys.   Again, be sure to take notes, listen to this episode a couple times, do whatever you need to really soak up all the great information Terry covers throughout this episode.   You can reach Terry at Live Oak Bank at the links below: Terry’s Email: terry.campbell@liveoak.bank Live Oak Bank Website: https://www.liveoakbank.com/   Thanks for tuning in everybody, we’ll see you next time, AJ   Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal.   You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher   The Self Storage Income Podcast is Sponsored by:   Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

Hey what’s going on everybody!? Welcome back to the Self Storage Income Podcast, this is your host AJ Osborne. One of the things that’s often talked about throughout the world of real estate investing is the raising of capital for deals. Everybody talks about how to find investors, how to manage investors, how to raise money, and even a bit about how to allocate that money. One of the issues with this is…. No one ever talks about what the actual deals look like AFTER the investors are secured and money is raised. What does the deal structure look like? Is there a industry standard for percentages of ownership in the deal? Who gets what and how much? Well that’s exactly what we’re going to cover in today’s episode. We go behind the veil and share with you guys the exact structure of our past and current deals. We go over the different roles that we and our investors take in in the deal, what that means, and the exact percentages shared of those deals. We talk general partners, limited partners, the rough number of investors we generally like to take on, and more. I’m super excited to share this episode out with you guys because we cover a ton of great topics and help walk you through what a potential deal could like in regard to the deal structure behind the scenes. Enjoy, take notes, and as always, get out there and get after it. Thanks for listening everybody, AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

Welcome back everybody to the Self Storage Income Podcast, this is your host AJ Osborne. Today we have an episode for you that outlines the exact process we’ve used to go from owning one storage facility, to now owning and operating storage facilities all across the U.S. with a portfolio worth over $100 Million. We just recently refinanced several of our facilities. What’s that mean for us? Well for starters, we pulled out capital (completely tax free) to deploy towards the purchases of more storage facilities, we drastically lowered our investment risk, and all the amazing cashflows from all of our facilities will be staying the same as before the refinance. How? Well that’s exactly what we’re talking about today. That said, you better get that note book out again and get ready because this is a juicy episode you won’t want to miss a detail of. We talk debt, finance, economics, and the tools you can use that help you grow more wealth more effectively. Thanks a ton for listening guys, see you next time! AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

Welcome back everybody to the Self Storage Income Podcast, I’m your host AJ Osborne. If you’ve talk to others about investing in self storage, it’s likely you immediately received the “storage is a cash cow!”, or “storage is recession proof!” comments. While we’re just as about excitable as you can get about self storage and the massive opportunities there are in this industry, we’re not about to forget that things can and do go wrong. Is storage more secure than other asset classes? Well, today I wanted to talk about the pros and cons of the self storage investment vehicle. There are some who say that storage is the be all end all investment and you don’t need to invest in anything else - that storage could never fail. This is extremely dangerous thinking. As you and I know, there truly is and can be an unbelievable amount of upside investing in self storage. Storage in general has performed incredibly well through down turns and recessions - but not all storage facilities and storage owners and operators are created equal. Storage can absolutely fail - this is literally our investment strategy: buy under performing (failing) facilities and turn them around. To give you a more in depth view of storage, its performance, and both the pros and cons of the asset class, we take a look today at the performance of storage over the past decades and also compare this performance to other asset classes. Recognizing where storage can fail and planning accordingly to mitigate that risk is a critical aspect to our success as storage investors. They might not be the most fun or exciting conversations, but they’re conversations we have to have with ourselves and our team. So gear up, let’s dive in. Thanks for listening everybody! AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

What’s going on everybody!? Welcome back to the Self Storage Income Podcast. This your host AJ Osborne. We have another incredible guest lined up for you today and if you follow or are a part of the extreme kayaking world, you’ll recognize his name. Our guest today is Rafa Ortiz. Being a professional kayaker sponsored by some of the biggest names in the extreme sports world such as Redbull and GoPro… self storage is far from his usual. But Rafa has recently discovered the power of not only real estate investing, but in self storage investing. After discovering the potential that self storage can offer, Rafa decided to purchase his first facility. Today, Rafa shares his experience with his first facility from how he financed it when no banks would give him a loan to the incredible process it takes to get your storage investment train started and moving. We also dive into the journey that is investing and what you should expect as you begin or continue down your investment path. As always guys, thanks a ton for listening and I know you’re going to love this episode. AJ Keep up with Rafa on Instagram: https://www.instagram.com/rafaortizkayak/?hl=en Check out Rafa’s storage facility: Carson Storage Units - https://goo.gl/maps/pQyBJ4NW25EmJKfGA Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

Welcome back everybody to the Self Storage Income Podcast, I’m your host AJ Osborne. As you know, here at Self Storage Income, we’re all about scale and going big. After all, we get one shot at this and we want to make the most of it. That’s why today, we wanted to talk about our franchise system. In today’s episode we walk through and lay out the key aspects of our very own franchise system that allows us to continue to rapidly and steadily grow our storage portfolio. No, our facilities aren’t franchises, but we do however operate them as such. As you grow, you’ll find yourself doing the same tasks over and over and over again. Like I always say, you have three options: hire for it, automate it, or get rid of it. That’s exactly what we’ve done with our own facilities. You’ll also find as you grow that efficiency is key to your ability to grow and not become overwhelmed. We have to ensure that our efforts today drives progress tomorrow and to do that, we have to build out systems. Your system needs to be a repeatable process that is compoundable. Essentially, you want to plug and play. You don’t want to have to reinvent the wheel each time you encounter the same issues. We cover all of this in today’s episode and again, cover our very own franchise system to give you an idea of exactly how we’re hiring, automating, or getting rid of aspects of our storage business. Thanks for listening everybody, AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

Welcome back everybody to the Self Storage Income podcast. This is your host AJ Osborne. If you’ve been in or researched the storage industry for long you may recognize our guest in today’s episode. We have my good friend, and the one and only Lance Watkins on the podcast today and I couldn’t be more excited to share this episode with you. Lance has been in the industry since the 1990’s and is at the forefront of the evolution of the self storage industry. Like every other asset class, storage is changing and it's crucial that we’re in front of that change. Lance talks about what he’s seen in the past, what he sees for the future, and what he’s done by leveraging technology to take control of not only his own storage investments, but the self storage industry as a whole. We also dive into a topic that no one else is talking about in real estate - that topic is market share. No, we’re not talking about market share of the physical real estate or physical real estate market. We’re talking about the market share of online real estate. As we know, other asset classes have been destroyed by not taking advantage of and owning large portions of online market share. Lance shares his plans and what he’s been doing to dominate the online market share for the self storage industry. This is just the tip of the iceberg guys and this is absolutely one of these episodes you’ll want to listen to more than once. And be sure to bust that notebook out and absorb everything you can from this incredible episode. Thanks for listening everybody, AJ See the incredible work Lance is doing at tenantinc.com Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

Welcome back everyone to the Self Storage Income podcast. Through talking to, meeting, and interacting with you guys - one of the biggest and most frequent questions by far that I get from all of you is - “How do I find and close storage deals? And how do I do it consistently?” Obviously, this is a great question to be asking and I’m super excited to share my process with you that is going to help build an infrastructure for you that will create real and consistent deal flow. We’ll go over my simple three step process - step by step that will help you take action and start finding, evaluating, and closing storage deals. This an episode you should listen to more than once and an episode you should absolutely take notes on. Reason being, the strategies and the steps outlined in today’s episode are the exact same steps and strategies we’ve used to grow our storage portfolio of over 1 million square feet of storage. Thanks a ton for listening as always everybody. Keep in touch and we’ll see you next time, AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

Welcome back everybody to the Self Storage Income podcast, this is your host AJ Osborne. I just got back from a trip to Kansas City where we’re working on closing our latest acquisition and I have to tell you… I haven’t been this excited about a purchase in a long time and today I’m going to tell you exactly why. This facility is the exact type of facility that we look for and has every piece of criteria that tells us this is a great deal: - We have high demand in the market - The facility is poorly ran/managed - The facility rates are lower than current market rates - Very little revenue management - Very little online presence - No ancillary streams of income - Off market deal - The list goes on and on If you’ve listened to this podcast for any period of time you know that these factors immediately signal that there could be very real and massive value left on the table to extract. The only thing now is to move and execute. To do this, we need to have our plan and our team in place. As a bonus, we also dive into this aspect as well and provide some incredible insights into what you need to be doing to build your team and resources as you move to acquire your new facility. As always guys, take notes, soak all of this up, and start using it to help you secure more awesome storage deals and to continue expanding your storage empire. Thanks for listening everybody, AJ

Welcome back everybody, this is your host AJ Osborne. So you might be aware… we receive a ton of questions from you guys about self storage and how to begin investing in self storage… and we absolutely love it. We love getting this feedback from you all and addressing any questions you might have about self storage, because like most times, if you have a question about something, a lot of other people probably have the same or a similar question. This is exactly where today’s episode topic comes from - you guys. Today, we’re going to talk about how to invest in storage out of state. There are a lot of us that live in markets that are far from ideal and that don’t meet our investment criteria. That said, we end up having to look at markets outside of our own back yards. Thankfully for storage, once you’ve figured out how to identify a good deal in a good market, it doesn’t matter where that deal is located, it’s still a good deal! The only real hurdle is knowing how and having a plan to manage a facility that is not located in your same city or state. We’ll get into all this today and explain how to go about investing in storage out state. As always, thanks for listening and we’ll catch you next time, AJ Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: • iTunes • Spotify • Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page