#SEOisAEO Digital Marketing Podcast - The most fun you'll ever have learning about digital from the experts show

#SEOisAEO Digital Marketing Podcast - The most fun you'll ever have learning about digital from the experts

Summary: Informative, intelligent and fun... that is exactly what you can expect from Jason's in-depth conversations with leading experts in the digital marketing field. Guests include Rand Fishkin, Barry Adams, Yoost de Valk (Yoast), Greg Gifford, Bill Slawski, A.J. Ghergich, Aleyda Solis... Every Tuesday, we'll release one interview... often two... sometimes more! To record this series, Jason Barnard has given up his flat and gone digital nomad (very fitting for a digital marketing podcast at major conferences across the globe). The ambiance of the conference setting plus the face-to-face, one-on-one format should give the podcast an extra bit of 'soul'.

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Podcasts:

 What do you do when SEO and CRO conflict? #SEOiSAEO with Will Critchlow @search_y_paris | File Type: audio/mpeg | Duration: 19:41

Split testing CRO is very common, split testing SEO hardly anyone does it. And even fewer bring the two together. Distilled do! And Will tells us all about why and how... They also mix-n-merge CRO and SEO split testing to help make the best decisions!

 Search & Shopping – where are we going in ads? #SEOiSAEO with Anders Hjorth @search_y_paris | File Type: audio/mpeg | Duration: 31:34

The only economic model for voice search so far is "sell the device". How are things evolving, and where are Google, Amazon, Facebook and Apple going next? Read more here https://www.innovell.com/what-does-voice-search-ad-targeting-look-like/  

 What does Baidu do (better than Google)? #SEOisAEO with Véronique Duong @search_y_paris | File Type: audio/mpeg | Duration: 18:31

At first sight, Baidu appears to be a Google copy both in terms of the services it offers and its business model. But it is ? Véronique and Jason have a chat about what Baidu does and doesn't do.

 Are PWAs the future, or just a fad? #SEOisAEO with Aleyda Solis @search_y_paris | File Type: audio/mpeg | Duration: 19:17

Progressive Web Apps tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems... Plus both Google and Bing have put their weight behind them. Aleyda and Jason discuss where this is taking us.

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