eCommerce Fastlane | Shopify E-Commerce Marketing Strategy

On today’s episode, I sat down and had a chat with Mike Stoychev the founder of SMSBump. This is a popular marketing automation app on Shopify that implements extremely effective cart abandonment text message sequences and has the ability to create bulk text message campaigns to reactivate past customers into placing new orders.I have many clients and merchants who are currently generating significant extra revenue by using SMSBump as part of their marketing stack. This episode will open your eye’s on this extremely affordable and effective tactic to increase your Shopify stores conversion rate. See acast.com/privacy for privacy and opt-out information.

On today’s episode, I sat down and had a chat with Nick the co-founder of Shogun. A very popular landing page and visual page builder for Shopify.They have an interesting solution that allows for non-technical founders or team members in marketing, merchandising or design roles to optimize their store with high-converting landing pages all without coding!They have a big library of proven templates that will increase your conversion rate. Click the link above and learn more about how you can grow revenue for your brand through some best practices and unique brand experiences…. See acast.com/privacy for privacy and opt-out information.

On today’s episode, I sat down and had a chat with Jeff Cohen, the Chief Marketing Officer of Seller Labs. They’ve developed a suite of tools that will help you grow your business through the Amazon Marketplace.  If you sell on Amazon currently or are looking to expand your brands reach by selling on Amazon, this is a perfect episode for you.Seller Labs solves many problems that Amazon sellers are confronted with like keyword research, inventory management, seller feedback, and sponsored products advertising. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 22. On today’s episode, I sat down and had a chat with Brad Redding, the co-founder of Elevar, an automated analytics platform. This solution mines your data, automates the analysis, and provides curated insights to help you take action. You can consider Elevar your trusty 24/7 data analyst assistant that is always working to provide optimization and marketing tips. i8zye7ieToday you’ll learn: What some of the challenges are to be more data-driven What successful Shopify store owners do to grow and scale How to use data for everyday execution and strategy See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 21. On today’s episode, I sat down and had a chat with Erik Christiansen, the Co-founder & CEO of JustUno, an incredibly popular conversion rate optimization suite for Shopify store owners.Today you’ll learn: How to maximize your existing traffic with an improved conversion rate How to consistently grow your stores email list Learn about real-time behavioral targeting and the roll it can play in generating more revenue There’s an incredible the amount of money that is being left on the table by so many Shopify store owners. Today’s episode will once and for all give you the clarity on specifically what you need to do in order to drive more revenue. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 20. On today’s episode, I sat down and had a chat with Arjun Ohri, the Co-founder & CEO of ShopMessage.me. They are a purpose built Facebook Messenger Marketing Automation Platform that is helping Shopify store owners start conversations that build more valuable relationships with your customers, which drive millions in extra revenueToday you’ll learn: Why Facebook Messenger is the eCommerce channel for the next decade How you can get started today using Messenger to drive sales and customer loyalty What innovative brands are doing on Messenger ...and an amazing 30 day free trial by signing up and using the coupon code "fastlane". Test it for yourself. It will generate more revenue! See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 19. On today’s episode, I sat down and had a chat with Josh Enzer the co-founder of Swell Rewards. They've developed an incentive marketing platform that helps Shopify store owners drive more revenue and lifetime loyalty.Swell can help enhance your full marketing strategy, improving performance in customer acquisition, customer retention, and most importantly, customer lifetime value. Rewards, referrals, influencers, and email acquisition are all part of their marketing suite. If you’ve not invested in this necessary tech stack to grow and scale your Shopify store, this is a great episode for you! See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 18. On today’s episode, I sat down and had a chat with Ari Yahalom from Gift Wizard. You'll learn about the exciting opportunity that store owners have with the use of gift cards as part of multichannel customer acquisition and retention strategy. We also discuss a recent technical breakthrough with how gift cards can be purchased and redeemed online and in-store. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 17. On today’s episode, I sat down and had a chat with Rytis Lauris the CEO of Omnisend. We discuss why omnichannel is the real holy grail of marketing automation. You’ll learn, what omnichannel means in marketing automation, how it helps to expand your targeted reach and retain more customers which ends with having more sales. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 16. On today’s episode, I sat down and had a chat with Nathan Resnick the co-founder of Sourcify. They are an automated sourcing platform that provides a straightforward way to source products from overseas factories. You get pre-vetted factories, real-time messaging with suppliers, product specification tools, and a team of dedicated sourcing experts to make running your production needs through Sourcify simple, reliable, and safe. Matching your product with the right overseas factory is their specialty. They really take pride in helping their customers build better products while increasing margins that allow their brands grow beyond the original vision. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 15. On today’s episode, I sat down and had a chat with Brett Bernstein the co-founder of Gatsby. He discusses the small change you can make on your site to increase conversions and streamline your micro-influencer strategy. Most brands or Shopify store owners, don’t know the personas or individuals buying their products online. They also don’t know which of those customers ARE being social...and even if they did know, there hasn’t been a mechanism to scalably reach out to or activate that influence, until now with the Gatsby App. Brett and his team have built this platform to solve these problems, with the end goal of helping you run influencer campaigns with your true customers, which has been defined on this show as authentic marketing. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 14. On today’s episode, I sat down and had a chat with Matt Goodman the co-founder of Okendo. A platform you may not have heard of yet but they have developed a compelling solution that adds the “like” and “trust” factor to your Shopify product pages in the form of ratings and reviews that builds excitement and creates a compelling reason for the site visitor to click the BUY button. Along with a host of other features including user-generated photos and videos, highlights of your products unique selling points and key value drivers. An extremely powerful multi-channel marketing section to extend the value of your customer-generated content. Inline SEO, rich snippets (which shows review metadata next to your product page links), Google shopping (pushing review data to your shopping feeds to increase conversion), Facebook, dynamic and lookalike audiences ad serving and much more. Regardless if you are using a competitive solution to generate reviews you owe it yourself to see what you are missing. Innovation is happening now! See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 13. On today’s show I’m chatting with Chad Rubin the co-founder of Skubana, a platform that unifies your ecommerce operation and acts as the central nervous system of your Shopify stores operation. We discuss the fragmented solutions that have ruled the commerce landscape for so long. Many Shopify store owners have come to accept that stitching together software, public and private apps, running complicated workflows, and viewing inconsistent data is just part of doing business in ecommerce. Skubana unifies all the tools you need to run your business, automates all repetitive tasks, and even thinks for you about profitability, forecasting, and demand planning. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 12. On today’s show I’m chatting with Björn the founder of FORSBERG+Two. He discusses the Shopify notification emails, and the simple changes you can make to generate more revenue for your store. You really can optimize your Shopify notification emails to sell more and match your brand perfectly. You can also include product recommendations, discount codes, and promotions. All 18 email templates are included and fully customizable. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 11. On today’s episode, you’re going to learn that expanding globally doesn’t have to be scary. I sat down and had a chat with Tommaso, the Co-Founder of Easyship.com. Thankfully, there’s a lot to learn from some of the top international ecommerce websites that successfully expanded internationally, and there are some repeatable concepts and trends that you can apply to your Shopify store. If you’ve put the brakes on international expansion, today's episode will help build and crystallize a new plan to make it a reality. See acast.com/privacy for privacy and opt-out information.