The Lazy Entrepreneur Podcast

The older you get the harder it becomes to quit your career and start something new. The more you earn, the harder it is to replace your income. The more you spend, the harder it is to survive on a low income. And the more responsibilities you have the Now is the best time ever for you to start.

Sam tells Emma about what led up to and how exactly his obscure table tennis video went viral and got more than 12 million views. They delve into the numbers of how much it made, and the long-term impact it has had on his different businesses. They also discuss how to recreate the success - a small number of views in the right place in front of the right people can snowball and lead to massive results.

Sam & Emma have hit the road again and are recording this episode from Bangkok Thailand. So how have their opinions changed on what it's like living on the road?  To quote wikipedia: "Digital nomads are a type of people who use telecommunications technologies to earn a living and, more generally, conduct their life in a nomadicmanner."

Oscar runs pay-per-click agency Anuncia. He specialises in Google advertising and was kind enough to take a look at some of my businesses to see how we could improve our advertising. In this episode of The Lazy Entrepreneur Podcast he goes over when and how a business new to PPC should set up their campaigns. 

Whatever your business is you shouldn't try and beat your competitors on price. In this episode, we talk through three different types of businesses that we have run or run in the past and why it was the wrong decision for each of them to compete on price.

It is really easy to start a business from your home. In this episode we delve into Emma's home business.

If you could be anyone in the world, who would you be? I believe that we can change our personality and so in this episode we discuss our role models and who we want future Sam and Emma to be.

Feeling like you should always be working. That you are never working hard enough. That there is always more you can do.

We flip our normal conversation on its head and talk about the benefits of having a job.

When starting a business the setup and ideas phase are what we normally focus on. And that is what most gurus or courses teach. But the reality is that that is only the beginning. Getting sales and customers is going to be your main job and the hardest job. But also where you have the most freedom for creativity. 

Long-time reader of the blog Owen quizzes me on what he can do to improve his website.

I chose to start a business with Emma after I watched her plan our wedding and saw just how useful her skills would be. Setting up a business and planning a wedding are very similar. From finding suppliers, logistics, budgeting and creativity. And I would go as far as to say, if you have organised a wedding, you can start a business. 

Naive optimism is a powerful force and one you should learn to harness. In this episode, we talk about the risks of over-analysing or loose deadlines and the benefits to unreasonable expectations.

Emma goes to some of the best bars and restaurants in London to try and sell our gin. In this episode, she tells us about what it was like and what she has learnt. 

The wisdom of the crowd is well understood and copying what everyone else is doing is normally the correct option. But it is the times when we do the opposite that most defines us. And it is where success is made. In this episode, we talk about when you should follow the crowd and when you should do the opposite.