The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Summary: Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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- Artist: Melina Palmer
- Copyright: TheBrainyBusiness
Podcasts:
102. Confirmation Bias: How Your Subconscious Beliefs Shape Your Experiences (A Behavioral Economics Foundations Episode)
101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale
100. 100 Episodes - 1 Big Insight
99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)
98. Behavior Change at WW and Beyond, an Interview with Dr. Julie O’Brien
97. Peak-End Rule: Why Averages Don’t Always Matter (A Behavioral Economics Foundations Episode)
96. How to Make it Easy to Do Business With You With Nikki Rausch
In a world of selfies, Instastories and YouTube…it’s hard to not be on camera these days. With the coronavirus pandemic (which I covered in episode 91), the world has been flocking to Zoom, which before the end of February had already added more active users than in all of 2019. Today’s episode gets into concepts like familiarity bias, confirmation bias, and comparisons that are working to make our brains hate seeing and hearing ourselves from the outside looking in.
94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd
93. Normalcy Bias: Why We Love To Know What’s Coming And How It Keeps Us Stuck (a Behavioral Economics Foundations Episode)
92. Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode)
91. Coronavirus and How the Human Brain Responds to Pandemics
90. Habit Weekly: A Discussion With Creator Samuel Salzer
89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)
88. Marketing to Mindstates: A Discussion With Author, Will Leach
