Skill Up

The internet has completely changed the way we sell. Buyers are more informed and now hold all the power in the sales process. Sales enablement is all about bringing marketing and sales together to keep up with today's empowered buyers. Your sales team needs processes and high-performing content, and marketing is just the department to give it to you. But first, you need to align both teams.

This season, we’re looking at how to develop a marketing-driven sales enablement strategy for your company. And the first thing you might be asking yourself is, ‘What exactly is sales enablement?” Well, great start. Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity. You can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.

Marketers have gone from optimizing for desktops, mobile, and now … it’s all about voice. Matt and Jorie talk about the rise of voice search, how it will change your content strategy, and what you can expect to to come in the world of content and SEO.

The internet was built on links, and link building is still an incredibly important aspect of a successful SEO strategy. But it’s not as easy as it once was, and there are no quick wins in improving your site’s authority. In today’s episode, Matt and Jorie go through the history of backlinks in SEO and explain how you can create content people want to link to.

When it comes to content, you can’t just set it and forget it. You need to create a system for checking on the health of your content, identifying what’s the core issue causing a dip in traffic, and figuring out how to fix the problem. In this episode, Matt and Jorie, talk about how to use your existing library of content to get better results.

Mastering international SEO can seem like an insurmountable task. There are a lot of options to consider and the best advice is tailored to your specific site. In this episode, Matt and Jorie do some fact-checking and break down the options for creating an international site structure and marketing plan. Plus, Matt explains how to begin building authority, in whatever language or region you’re looking to break into.

There are a lot of marketers working off decade-old advice for SEO and optimization. With more competition and more distractions online, you need a new playbook to get the biggest return for your content marketing. In this episode, Jorie and Matt talk about how to update your content strategy and drive more organic traffic for the keywords that matter most to your business.

Featured snippets are taking over search results and creating new competition to rank in position zero. In this episode, Jorie and Matt explain what featured snippets are, why they matter, and how to create content that’s optimized for them. They also talk about the ripple effect featured snippets have had on how the web works and what it means for the future of SEO.

Marketers can’t just focus on ranking for text-based content anymore. Today, search engine results pages are more diverse than ever — from images to video to knowledge boxes and more. In our first episode of Skill Up, Jorie and Matt dig into all of the different ways Google is serving up different content types and how searcher intent should inform your SEO strategy.