Skill Up

YouTube is the world’s second biggest search engine. So, there are two ways to think about search when it comes to YouTube. First, you need to figure out how to get your videos to rank higher in YouTube itself. Second, you need to think about how you can optimize your videos so they rank higher in Google.

How do I get more views and subscriptions on my YouTube videos? Well, that’s a literal million-dollar question. Small changes can add up to big numbers. And more subscribers means more views, more views means more shares from YouTube, which means greater reach.

If you’re managing a YouTube channel, then someone, somewhere, at some point, will ask the inevitable: How are you growing your audience? Engaging with your community is one of the best ways to grow your channel. It might not be the most direct way, but it's the best way to build loyalty and to help foster word of mouth.

Getting people to your page is one thing. Getting them to watch end enjoy your videos is a whole other thing. And it all starts with being consistent. Once you've built that trust with your audience, look at how you can structure your and take advantage of tools like end cards to keep viewers engaged.

Understanding YouTube analytics is crucial for any business that wants to make the most of their channel. Analytics help you decide what content is resonating with your audience, see which videos don't receive full watch time, and gain deep insight on how people are reaching your channel. The most important places to look start with your watch time report. There you'll find watch time, average percentage viewed, and average view duration.

So you have your YouTube channel set up and ready to go. Look at you. But how can you make sure your channel and videos are really going to knock some statistical socks off? Optimizing your YouTube channel means looking at everything forms titles to descriptions, tags to thumbnails.

What is the YouTube algorithm and how can I take advantage of it? You’ve asked yourself one or both of those questions, at some point, right? The best thing you can do is optimize for watch time. After that, treat YouTube like the SEO freight train that it is, and optimize for SEO.

YouTube is the second biggest search engine. Yet many companies only use YouTube to house videos for use on blogs, social media, or landing pages. In fact, only about 9% of US small businesses are using YouTube. So today, we're going to talk about why a strategic approach to YouTube matters.

The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be at the core of our collective social futures.

So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting? Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.

Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Facebook ads. Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.

Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the different types of content you should prioritize, what we’re working on here at HubSpot, and why you need to consider the entire buyer’s journey.

Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about how you position your company as an amazing place to work. Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish content about your company.

Twitter’s audience, more than almost any platform, can feel like it’s all over the place. So how can you not only drive more meaningful conversations but also and build community with existing and potential customers? HubSpot’s Krystal Wu talks through how you can find like-minded audiences and add valuable discussion. Because it can all get overwhelming quickly. So you need to know when to keep it simple. And breathe.

Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling? You need to create content that gets people talking, without losing sight of your company’s values. Kelsi Yamada joins Matt to talk about how HubSpot thinks about social content and explains why data might not always give you the answers you’re looking for.