The DigitalMarketer Podcast

Clichés are clichés for a reason and this week we’re focusing on one you’ve heard many times before: Work smart, not hard. In this episode, co-founder of Mike Mandel Hypnosis Chris Thompson talks about how he’s grown his business over the years, became the ultimate delegator so he can do less and have his business make more, and how he figures out what he needs to do to scale his business among a sea of opportunities.

Our podcast team is on fall break this week, so we’re throwing it back to one of our favorite past episodes. In this episode, Nehal Kazim, founder of AdPros, tells us how he scaled his agency from $100 in ad spend a month to $1 million—and exactly how you can do it too. Listen to learn how Nehal vets his prospective clients before working with them, the two questions to ask before you start growing your agency, and why Nehal puts such an emphasis on ad optimization.

Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team during the global pandemic and the changes he’s seeing in buying behavior.

If you’re marketing your done-for-you services like you would a do-it-yourself service—this episode is about to give you a lot of clarity (and redirection!). In this episode, founder of #TeamSpivak, Jennifer Spivak teaches us her ultimate funnel for high-ticket done-for-you services that she implements on Facebook for her agency clients. She explains the funnel from start-to-finish, how she finds her audiences, and how she’s gotten to a place of doing business that just feels good.

Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he’s doing to get his clients conversions right now.

One of the most highly sought after skills in marketing is copywriting—it’s the magic on a sales page that creates a successful campaign. In this episode, founder of Magnetic Messaging Anna Powers explains how to write a winning sales page. She explains why sales page copy matters so much, how to paint the picture of their future (thanks to your products!), choosing the right launch strategy for your business, and more.

Building a digital marketing agency from scratch can be hard, but it’s possible (if anyone knows, it’s us!). In this episode, Steve Hooper, founder and CEO of SiteGeek.co.uk an award-winning digital marketing training agency and consultancy, shows us how he got his start in the digital marketing world. Steve explains how he built his agency and consultancy from scratch, gives us his timeless perspectives on business and life, and teaches us his biggest lessons from 25 years in the industry.

Want to create high-quality content for your customers, but don’t know where to start? In this episode, Shondell Varcianna Founder and CEO of Varci Media gives us her secrets to creating consistently incredible content. She explains the importance of segmenting your target audience before creating content, how to figure out what content to create, and why you don’t need to focus on the future of content—you just need to keep focusing on your customer.

In this episode, CEO of Impact Coaching Trudi Lebron explains why every business needs diversity, equity, inclusivity, and how they can implement each to create a safe work environment. She shows us how different people need different types of support to reach the same goals, how to diversify your thoughts and break through your own unknown biases, and what the hiring process looks like when these 3 essentials are top-of-mind.

There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment.

In this episode, Bethany Cowan (Programming Manager, Traffic and Conversion Summit) interviews T&C guest speaker Marisa Murgatroyd to find out how we can hop on the current “online education gold rush”. Marisa explains how course creators can stand out to create unstoppable momentum and what she wishes she’d done sooner in her career so you can start now.

How confident do you feel in the alignment of your sales and marketing teams? In this episode, Jeff Davis is going to show you how easy a misalignment between the two teams is and why it’s a big deal. He’ll explain the key triggers that tell you there’s a misalignment, how the buyer’s journey is going to start to bring them back together, and how to align your communication with 7 steps.

This week we’re going to give you an inside look at the DigitalMarketer Facebook ad account—which just got a brand new update. In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy walks us through the first actions he took when taking over DM’s ad account, the most common problem he sees on most accounts, what metrics he always keeps his eye on, and more.

It’s no secret that Amazon FBA is a great way to get started in eCommerce. But—how do you find success on Amazon? In this episode, Amazon FBA expert Kevin David explains how to break through the initial barrier of selling on Amazon, how he uses long-tail keywords, the first steps to choosing a product, and more.

What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin’s take on how we’re training our team to be better writers, what viral articles all have in common, and her leadership advice for new content directors, editors, and managers.