All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

I learned one of my most valuable business lessons at a time when I was at my lowest both personally and in my business. I was reminded of this lesson this past November while listening to Perry Belcher’s talk at the Genius Network BIG EVENT. He stated that 70% of your success in business is due to your team. Not your marketing, your operations, your production, or your cash flow, but the team that you surround yourself with. After listening to Perry’s talk, I was reminded of a time when I was going th

We all have our places in the world. The places we go to do various activities such as live, work, and play. Ray Oldenburg, a sociologist who wrote about the 3rd place in the late 80s, revealed that we all have our 1st place, home and a 2nd place, work, but we need a 3rd place for our souls. For many, the 3rd place is church or a rec center or another social area, but you can create this for your clients and customers. When creating the business model for Starbucks, Howard Schultz took great pains to make

Have you ever heard of the Domino Effect? Gary Keller and Jay Papasan discuss this effect in their book The ONE Thing. Linked to the Domino Effect is the 1st Domino Principle. On November 13th, 2009, in the Netherlands, 4,491,863 dominos were lined up and toppled down with just one flick of the finger. This made the Guinness Book of World Records for the greatest sequential domino fall in history. The first domino toppling into the next resulted in 94,000 joules of energy being expended over the course of

Many years ago, in northern Asia, a samurai approaches a monk to discern the difference between good and evil. The monk replies by stating that he will have nothing to do with the samurai, which enrages him. The monk’s response to the samurai’s behavior is enlightening. The anger shown by the samurai is considered an evil. The samurai went so far as to pull out his sword and threaten the monk’s life. His anger was the epitome of evil in that moment. When the monk pacified the samurai with another res

Roy H. Williams, the Wizard of Ads, wrote a fantastic piece in his April 10, 2010 Monday Morning Memo. Listen in to learn how relevance and credibility come together to realize the creation of dynamite ads.  What is it that most ad copywriters lack? The ability to marry relevance and credibility to inspire the reader to make a purchase. Many times ad copywriters stray too far toward relevance and forget to strengthen their words with credibility. This same conundrum plays out in many social areas of our w

Your Confirmation Bias

Imagine this, you’re flying over the largest desert on Earth, the Sahara, in a single prop plane, with just you and a pilot on your way to Marrakesh. Everything is going fine but then you hear the telltale sign of engine failure... putt… putt…. putt… Your pilot is a highly experienced individual and manages to land the plane in the sand and you both survive. However, you have a problem. You and your pilot have to get to Marrakesh before you run out of water. 

Do you know the story of the Buddha? He grew up in a family marked by wealth. He was a prince among men and knew no hardship. One day he left the palace to walk among the people in the village and he saw all the stages of life. He later met an ascetic who, though he had no true worldly possessions, had the greatest sense of contentment radiating off of him. Buddha began to wonder and ruminate on what it is that allows humans to feel true happiness. Obviously, true happiness was not gained by wealth alone.

Important, But Not Urgent!

What’s Your Origin Story?

Imagine a pathway. You’re at point A and you are looking to get to point B. It sounds simple enough, but dividing the pathway is nine locked doors. There are big locks, little locks, ancient locks, you name it, but each lock requires a different key. Your mission is to craft the keys that unlock each door, one by one.  What’s at point B you ask? Well, it’s a sale. That illustrious construct that means the difference between running a business and having a hobby.

Being nice means different things in different cultures. In the world of sales, being nice means not closing the deal. I was reading Closer’s Survival Guide by my friend and colleague Grant Cardone and he discusses the root meaning of nice and how the word is defined in other cultures.

A Sale is Always Made

Connect with Connectors

What’s Your NPS?