Lessons of a Lashpreneur

Lessons of a Lashpreneur Episode 10: Self Worth and Entrepreneurship Today I’m diving into self worth and how it’s tied into your life as an entrepreneur. I talk to and coach lash artists from all over the world and a common misconception that arises is that your lash artistry, your lash skillset determines your success as a business owner. This couldn’t be further from the truth. If that were true, then there would be no bad lash artists out there because they would be broke and would’ve given up. But the truth is, there are lash artists both good and bad that have successful businesses AS WELL AS lash artists both good and bad who are struggling every day to keep their doors open and a roof over their head. Let me be clear when I say your skillset as a lash artist has very little to nothing to do with how successful your lash business is or how successful it will be. Your feelings of self worth, your self talk, your view of yourself as a lash artist and a business owner will impact your business more so than your ability to isolate, dip and place. To download the "Evaluating Your Self Worth as It Relates to Entrepreneurship" Questionnaire to dig deep into how your feelings of self worth may or may not be holding you back in your business, go to www.thelashpreneur.com/episode10

This is the final week of the “The REALITIES AND LEGALITIES OF EXPANDING YOUR LASH BUSINESS” and I have the extreme pleasure of bringing on my go-to gal in the lash industry who has helped me navigate a lot of big steps in my lash biz life, Hilaree Brand of My Brand Lashes LLC. Hilaree has changed and evolved her business over the last decade plus into the My Brand Lashes empire she now operates today. She too was a struggling lash artist at one point, grew her skillset and her business, expanded to add on staff to only struggle with that reality, moved into educating and speaking around the world, becoming an internationally renowned judge, and launched a successful product line and made it all look easy to boot. BUT, Hilaree will be the first to laugh at the mere suggestion that any of that was “easy”. Quite the opposite actually. Hear her experience of growing a large, internationally known -BRAND- from her humble beginnings as a lash artist just like you and me! For the Top 10 Questions to ask yourself before you expand your lash business go to: www.thelashpreneur.com/shouldyouexpand

We’re continuing the conversation about the REALITIES AND LEGALITIES OF EXPANDING YOUR LASH BUSINESS. Cayla Smith, of Wink Eyelash Studio, joins me on today's LIVE to share her story of expanding her lash business and it's oh-so relatable as this is the common path I see Lash Artists take in expanding their business. Her story is authentic, raw, and full of the ups and downs and hard truths of what the everyday life is like of being a lash biz boss to a small team. If you've ever considered expanding your lash business, Cayla's story is going to be very similar to what you might experience and should be prepared for. Top 10 Questions to ask yourself before you expand your lash business go to: www.thelashpreneur.com/shouldyouexpand

We’re continuing the conversation about the REALITIES AND LEGALITIES OF EXPANDING YOUR LASH BUSINESS. Last week we talked about what it’s like to stay the “lone wolf” route and how you can prioritize a healthy work/life balance if expansion really isn’t in your heart to move forward with. And this week I have the pleasure of introducing to you the husband and wife team of Integrity Lash who have fought "tooth and lash" to find their way to expansion success and while the journey has been bumpy and tough, they are so proud of the business they have now, the team that they’ve built and the business model they’ve created for expansion to be successful on their terms. You’re not going to want to miss out on their story and the hilarious sound bites to come! For the Top 10 Questions to ask yourself before you expand your lash business go to: www.thelashpreneur.com/shouldyouexpand To learn more about Integrity Lash, visit www.IntegrityLash.com or Follow them on Instagram www.instagram.com/integritylash For more information on Integrity Lash Bootcamp, request access to their private Free Facebook Group here: https://www.facebook.com/groups/142371919770950/about/ Check out the "LashCast" Podcast on iTunes, Stitcher, GooglePlay, or SoundCloud. All Leadership and Business Books Paul recommended in the video can be found at https://www.amazon.com/s…/thelashpreneur

Guest Lashpreneur, Jamie Macleod of Lash Dash Studio in Calgary, AB Canada www.instagram.com/jmaclashdash, and I chat about the typical lash artist career path of "expanding to bring on staff" and the thought process we both went through and the reasons for deciding to say "no" to expanding our businesses to include staff. Top 10 Questions You Should Ask Yourself Before You Expand download: https://www.thelashpreneur.com/shouldyouexpand

There are lots of versions of marketing or sales funnels out there today but I’m going to give you a super simplified version of the funnel that only has 3 sections to it and these 3 sections are the journey your customer goes through from not knowing you exist, to considering you as their lash artist, to then becoming a paying client. If you want to learn how to become a better marketer and never fear a slow month again, join me in my Signature Online Marketing Program - The Marketing Mastery Club. Registration is now open, but spots are limited and we close registration on Monday, April 9th! For more details or how to register visit https://www.thelashpreneur.com/mmc To Take 1 Question Survey so I can create content YOU NEED TO KNOW: https://goo.gl/forms/uYi3qxwYFMMLoo7Z2

Learn how you can reach your GOAL income with this simple formula, learn the one thing you must do before reaching that "fully booked" status (hint... it involves growing your business) AND how you can be confident in marketing your lash business at any price point or level of market saturation. You can find today's downloadable worksheet at www.thelashpreneur.com/episode4 To learn more about the Marketing Mastery Club and/or to sign up for the Waitlist to get Early Bird Registration: www.thelashpreneur.com/mmc

Guessing at what your prices should be OR comparing your skill (and worth) against your competition's prices does not equal a profitable business. Learn one strategy to ensure you know what your average breakeven cost per client is so you can ensure you're AT LEAST breaking even in your business every month and not losing money until you give in and say "Uncle". Download your “BREAKEVEN COST ANALYSIS WORKSHEET” at https://www.thelashpreneur.com/episode3

Learn the common mistakes lash artist's make when approaching social media marketing and how the algorithm can either work FOR you or work AGAINST you to market your lash business! PLUS I have a new "Marketing Made Easy" digital download for you that will make your Lash Biz Marketing as easy as COPY. PASTE. POST. Allowing you more time for lashing and less time on social media hustlin' for followers! Check it out: https://www.thelashpreneur.com/shop

Learn the common mistakes lash artists make in their business and what one thing you can implement in your business today to start establishing healthy business boundaries. Free Lash Biz Policies Download at https://www.thelashpreneur.com/episode1