The Savvy Musician Show

There are an endless amount of social media accounts that an artist could create in order to connect with their audience. It’s tempting to throw yourself on all of them and hope for the best. Odds are that strategy hasn’t given you the return that you were hoping for. There’s a reason for that. Not all Social Media is created equal.

As an independent musician, you are responsible for your own success. There’s much more to do than just write and record your music. You also have to consider your marketing, your branding and your content creation. In order to handle your growing music career and still keep your personal lives in order, you will need to have a plan.

Some people think it’s “bad” to mix money and art, and those people are wrong. Why should artists need to suffer in order to create “real” art? We’re here to challenge the starving artist stereotype that has stunted our persistence and creativity as artists. In this episode, Leah walks us through her favorite highlights from Jeff Goin’s book ‘Real Artists Don’t Starve’ and shows us that it is possible to make both art and money.

Some are saying the new Facebook algorithm is a blow to brands that they may not recover from. It sent companies and content creators into a frenzy. Are these reactions justified? In order to figure out exactly how we should react to the changes, we need to look closer at the reasons for the change, and how to use those changes to our benefit.  

If you are trying to sell to everyone, you are probably selling to noone. The best way to make a big impact is to start small. That’s why in this episode Leah walks you through one simple strategy to help you find your niche.

There are hundreds, maybe thousands, of tools out there that you could be using to help you take control of your online music career. In order to control your music career, you need to organize it. Knowing which tools to use and how to use them is imperative. These tools can help save you time, money and a lot of grief.

Nobody feels like waking up before the sun to go to the gym but when you make a decision and then follow through, eventually you see the results. The same can be said about your music career. If you wait on inspiration to plan the business side of your music career, you’ll be waiting a long time and you’ll be broke even longer. That’s why Leah walks you through WHY you should plan, and also HOW you should plan while using her own music career as the example.

Part 2 of our lesson on the sustainable music map that will help lead you out of struggling to survive and into thriving in the new music industry.

The musician's map to follow that will lead you out of struggling to survive and into thriving in the new music industry.