The Savvy Musician Show
Summary: Helping independent musicians create, launch, and build a successful, sustainable online music career! We equip musicians with the knowledge and tools to live their dreams in the new music industry.
Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K. In this episode Leah breaks down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.
How Health and Fitness Affect Your Music Goals - SMS021 When you study the habits of successful people, you’ll notice there are a few habits they all seem to share. One of those habits is a lifestyle that focuses on mental and physical health. In this episode Leah talks about how pursuing health can teach us lessons that will extend into the way that we approach our business and our music careers.
Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys. In Part 2 of this interview, Brett and Leah talk about the difference between amateurs and professionals.
Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys. In Part 1 of this interview, Leah and Brett talk about what it really take to be consistently great singer.
Brian Judy is the man behind behind Delta-S. He makes dark electronic music that focuses on storytelling and character building. He has found that the best way to find your audience and create moving music is to embrace what makes you unique.
Ben McGarvey, makes Folktronic music under the name Minute Taker. His music started out the traditional way - playing shows and flirting with record labels. After joining the Savvy Musician Academy, he started learning how to build his career online. Now he’s selling records and seeing his online engagement grow. In this interview Leah and Ben talk about focusing ads, data mining, the necessity of marketing and how marketing can build your confidence.
For nearly 20 years, CJ Ortiz has been consulting individuals and organizations on achieving, improving, communicating, and packaging their visions. Metal Motivation is about maximizing all that you are, and all that you can do, for a purpose greater than yourself and doing it with a metal mindset.
Lack of funds has always been a concern for musicians. In the past, artists tried to fix that problem but getting the attention of record labels. Now you can raise your own capital, involve your fans in the process, and not sacrifice your art or your profits. It is possible to launch and execute a successful crowdfunding campaign. All you will need is a strategy and determination.
Lang was trained in live performance when he worked for a company just out of high school. Since then, he has accumulated over 30 years of experience working in the music industry. His involvement in the Rock, Pop, Country and CCM music industries, has included work as a songwriter for BMG publishing, and as an artist with BlissBliss which brought the label their first #1.
If you are looking to build a fanbase and turn your music into a career, having a email list is a necessity. The great thing about an email list is that it helps you to break free from the algorithm and agendas of the social platforms. With a good email list, you have a direct connection to your audience that no one can take from you. In this episode Leah talks with her launch specialist, Garrett Gamble, about how to build an email list that works for you.
Andy Levine is the founder and CEO of Sixthman, the industry leader in themed destination events that focuses on building fan communities through unique vacation experiences. Sixthman breaks down the walls between artists, heroes, partners, and their passionate fan bases by creating exclusive, interactive, and intimate environments on board. Sixthman was named the #1 fasted growing travel company by INC 500 Magazine in 2011 and the #87th overall fastest growing company in America.
If you aren’t using Facebook to build your fanbase then you are missing out. Facebook can be a powerful tool that helps you find your fanbase. If that hasn’t been your experience then you are probably trying to figure out what you are doing wrong. You need to figure out what you are missing so you can fix them immediately. That’s why Leah walks you through three common mistakes she sees musicians make on Facebook.
Ty Richards is a father and graphic designer from Austin, TX. Last year he went from having a few Facebook friends to being on the college radio charts. In this interview Leah talks to Ty about what works, what hasn’t worked, the difficulties of playing live and how to be the most effective with what little time we have.
There are an endless amount of social media accounts that an artist could create in order to connect with their audience. It’s tempting to throw yourself on all of them and hope for the best. Odds are that strategy hasn’t given you the return that you were hoping for. There’s a reason for that. Not all Social Media is created equal.
As an independent musician, you are responsible for your own success. There’s much more to do than just write and record your music. You also have to consider your marketing, your branding and your content creation. In order to handle your growing music career and still keep your personal lives in order, you will need to have a plan.