The Savvy Musician Show
Summary: Helping independent musicians create, launch, and build a successful, sustainable online music career! We equip musicians with the knowledge and tools to live their dreams in the new music industry.
For nearly 20 years, CJ Ortiz has been consulting individuals and organizations on achieving, improving, communicating, and packaging their visions. Metal Motivation is about maximizing all that you are, and all that you can do, for a purpose greater than yourself and doing it with a metal mindset.
Lack of funds has always been a concern for musicians. In the past, artists tried to fix that problem but getting the attention of record labels. Now you can raise your own capital, involve your fans in the process, and not sacrifice your art or your profits. It is possible to launch and execute a successful crowdfunding campaign. All you will need is a strategy and determination.
Lang was trained in live performance when he worked for a company just out of high school. Since then, he has accumulated over 30 years of experience working in the music industry. His involvement in the Rock, Pop, Country and CCM music industries, has included work as a songwriter for BMG publishing, and as an artist with BlissBliss which brought the label their first #1.
If you are looking to build a fanbase and turn your music into a career, having a email list is a necessity. The great thing about an email list is that it helps you to break free from the algorithm and agendas of the social platforms. With a good email list, you have a direct connection to your audience that no one can take from you. In this episode Leah talks with her launch specialist, Garrett Gamble, about how to build an email list that works for you.
Andy Levine is the founder and CEO of Sixthman, the industry leader in themed destination events that focuses on building fan communities through unique vacation experiences. Sixthman breaks down the walls between artists, heroes, partners, and their passionate fan bases by creating exclusive, interactive, and intimate environments on board. Sixthman was named the #1 fasted growing travel company by INC 500 Magazine in 2011 and the #87th overall fastest growing company in America.
If you aren’t using Facebook to build your fanbase then you are missing out. Facebook can be a powerful tool that helps you find your fanbase. If that hasn’t been your experience then you are probably trying to figure out what you are doing wrong. You need to figure out what you are missing so you can fix them immediately. That’s why Leah walks you through three common mistakes she sees musicians make on Facebook.
Ty Richards is a father and graphic designer from Austin, TX. Last year he went from having a few Facebook friends to being on the college radio charts. In this interview Leah talks to Ty about what works, what hasn’t worked, the difficulties of playing live and how to be the most effective with what little time we have.
There are an endless amount of social media accounts that an artist could create in order to connect with their audience. It’s tempting to throw yourself on all of them and hope for the best. Odds are that strategy hasn’t given you the return that you were hoping for. There’s a reason for that. Not all Social Media is created equal.
As an independent musician, you are responsible for your own success. There’s much more to do than just write and record your music. You also have to consider your marketing, your branding and your content creation. In order to handle your growing music career and still keep your personal lives in order, you will need to have a plan.
Some people think it’s “bad” to mix money and art, and those people are wrong. Why should artists need to suffer in order to create “real” art? We’re here to challenge the starving artist stereotype that has stunted our persistence and creativity as artists. In this episode, Leah walks us through her favorite highlights from Jeff Goin’s book ‘Real Artists Don’t Starve’ and shows us that it is possible to make both art and money.
Some are saying the new Facebook algorithm is a blow to brands that they may not recover from. It sent companies and content creators into a frenzy. Are these reactions justified? In order to figure out exactly how we should react to the changes, we need to look closer at the reasons for the change, and how to use those changes to our benefit.
If you are trying to sell to everyone, you are probably selling to noone. The best way to make a big impact is to start small. That’s why in this episode Leah walks you through one simple strategy to help you find your niche.
There are hundreds, maybe thousands, of tools out there that you could be using to help you take control of your online music career. In order to control your music career, you need to organize it. Knowing which tools to use and how to use them is imperative. These tools can help save you time, money and a lot of grief.
Nobody feels like waking up before the sun to go to the gym but when you make a decision and then follow through, eventually you see the results. The same can be said about your music career. If you wait on inspiration to plan the business side of your music career, you’ll be waiting a long time and you’ll be broke even longer. That’s why Leah walks you through WHY you should plan, and also HOW you should plan while using her own music career as the example.
Part 2 of our lesson on the sustainable music map that will help lead you out of struggling to survive and into thriving in the new music industry.