Voice of Value | Sales | Marketing | Leadership | Business
Summary: Voice of Value is a podcast to help sales and marketing leaders sell more effectively by making their value clear. We'll have one-on-one conversations with successful sellers, marketers, and executive leaders in business to hear their stories and learn how to build. We talk to industry leaders about how our perceptions of value affect our lives--from career success all the way to personal fulfillment. Topics include business, leadership, sales, marketing, consulting, management.
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- Artist: Chad Quinn
Podcasts:
Forrester's Principal Analyst in B2B Marketing, Mary Shea, discusses how The Age of the Customer is affecting sellers and marketers. Prior to her career in sales and marketing, Shea received her Ph.D. in musicology and ethnomusicology from Kent State University and traveled globally for oboe performance. At Forrester, she now focuses on sales enablement strategies and changes in the evolving buyer and seller journey. Shea is a professor of marketing at The University of Chicago and speaks regularly on business topics.
CIO of Accenture, Andrew Wilson, leads the global IT operations of a $32.9 billion company. After a series of roundtable events with IT executives, he and Voice of Value host Chad Quinn sat down to discuss an insight from conversations with over 100 executives in IT: the rise of the value broker. Wilson shares what it means to be a broker of value between the business and IT organizations, and how the CIO and other IT leaders can step into this new role.
