CoupleCo: Working With Your Spouse For Fun & Profit

The Cash Flow Guys are a husband & wife real estate investment team in Tarpon Springs, Florida. Tyler & Jill Sheff are easy and affable—which belies great insight and advice on getting past life's problems and building wealth. They're are real estate investors, they invest in real estate for other people, and they even teach others to do what they do. They’ve both done a lot of things in their lives, including being a cop and working in the pits at the race track. Which one did which? One way to find ou

Back with Mark and Dale Shaw of UltraTech, whose viral video was so successful, it crippled their sales department. Mark is famously known for a Ted Talk video where he throws a bucket of red paint. These two never planned on going into business together. Mark was a Mandarin-speaking economist planning to do business in China. But he decided to help save the world from toxic waste. Dale got involved because he needed a bookeeper. And…where do diapers that don’t smell fit into all of this?

Dale & Mark Shaw of Ultratech have another story about accidentally ending up in business together. The Love Canal environmental disaster inspired him to save the world from toxic chemicals. Dale initially signed on just to save Mark from lousy bookkeeping. 25 years later, they are a force in environmental compliance, spill containment and advanced technology. They were also responsible for a viral video that almost crippled their sales department.

Back to Miami to continue talking with Oscar & Alicia Gonzalez of Media Relations Group. Alicia is enthusiastic about entrepreneurism and working pro moms. Oscar is quiet—but when he speaks, it matters. They thrash arbitrary gender role stereotypes in doing what needs to be done. They offer great advice for all couples, working together or not. Big themes are admiration, respect and caring. So is intentionality in all things. They also never thought they could work together. Is it easier than we imagine?

Oscar and Alicia Gonzalez have been working together for 20 years in their PR firm, Media Relations Group. Oscar was on his way to becoming an unusual seafood magnate. But he was drafted into his wife’s PR business and never looked back. In this interview, he’s the quiet one. She’s got a lot to say. But it’s clear that they are equal and strong partners in this operation. This is also about professional working mom prioritizing her kids, and doing good for working professional mothers.

We return to the Texas hill country. Roy Williams is front man for the wildly successful Williams Marketing, Wizard of Ads and Wizard Academy. Pennie Williams works quietly behind the curtain, moving and shaking. They’ve built a world-renowned free wedding chapel, and a school that teaches how to do consciously what the talented and gifted do unconsciously. This episode, Roy takes issue with our incredibly stupid question, and gets controversial in discussing his beliefs about our life choices.

We’re off to see the Wizard in the Austin, Texas hill country. Roy Williams & Pennie Williams of Williams Marketing are an unusual, unique and profitable pair. Roy is the ad-writing showman. A speaker on marketing around the world, his ad copy has made business owners astonishingly wealthy. Pennie’s the woman behind the curtain and likes it that way. But why is their 501(c)(3), ad school Wizard Academy, also a world-famous wedding destination? And what’s more important in a relationship than being rig

We're back with dynamic Chef Shon and quietly powerful Elizabeth of Sego Restaurant. Met in grade 6, married at 17, divorced after four kids, they had conflict at work and figured they shouldn’t be married. After reconciling work styles, they remarried—and had baby #5. They are dynamic, love food, and love serving people. Yin & yang, they're willing to bare all. Today, we pick up where we left off: at a luxury resort, where Elizabeth has just spilled a tray of wine and cocktails on a celebrity guest.

Love cooking, food & The Food Network? This is a cuisine deep dive. Intrigued by couple dynamics and lifelong romance? This is that, too. We’re in Kanab Utah with Shon & Elizabeth Foster of Sego Restaurant, which they run in a boutique hotel. They’re also doing something right: they’ve been asked to replicate it in other hotels. Shon & Elizabeth's is a story about football, punk rock, babies and divorce. They have a unique work dynamic, and Shon is a force—but in her own, much quieter way, so is Eli

Part 2 of our chat with Purple Orchid in Livermore CA. Derek & Rhiannon Eddy met in college and have never been apart. They’d also never owned a resort, but bought an ailing, wine-country spa. Their business is weddings—which is why they bought it. They appeared on Hotel Impossible, and became a top episode. They discuss the importance of not thinking you can do it all yourself. We hear about having a business crisis while going into labor. And, being in with your community can be good for your business

Derek & Rhiannon Eddy are serial entrepreneurs who suddenly got bought a resort. College sweethearts with a penchant for starting businesses, they have long focused on the wedding niche—including the resort. We hear surprising insights about giving room to your entrepreneurial spouse. What’s it like for you and your kids to live and work, sleep and eat at your job? And what’s it like to be on a big reality TV show—and how much appeal can you really have when you aren’t the couple who fights all th

We are back with Jen & Chris Hudak of Escapod travel trailers. These two are dynamic, likable and poster people for cooperation. She’s a medal-winning freestyle skier, he’s a mixed martial artist who had a restaurant career, she’s also a life coach. Today: signing the mortgage, then quitting your job; having the business at a hippie commune; avoiding resentment; and what about competing in a saturated market? Mistake…or not? And why did Chris take Jen's name, anyway? Because it’s really cool?

We’re outside Park City with Chris & Jen Hudak of Escapod Trailers. She's a multiple-medal-winning freestyle skier in halfpipe, and competed in the Amazing Race. Her husband, also known as Chris Moore, has been a mixed martial arts competitor, used to turn around underperforming restaurants. Their travel trailer business started as a side hustle, producing a compact, rugged camper that mountain bikers love. Their goal is less about building an empire more about building a lifestyle.

We are back in Calistoga, continuing our conversation with Shane and Suzanne of Phifer Pavitt Wine. These two are an uber couple. Serious business chops, a deep dedication to business and family, and some important insights for anyone looking to go CoupleCo. If you’re looking to go into business with a spouse, their advice is short, sweet and serious. Join us as we talk couples in business with the purveyors of world-famous Date Night wines.

These two are an inspiration for couplepreneurs—or anyone who thinks, Hey, maybe I should start a winery. Meet Shane Pavitt and Suzanne Phifer-Pavitt of Phifer Pavitt Wine. They came to Napa with serious business chops and a love of libations. Additionally, Suzanne is a motivational business woman. She likes being out front and leading the charge. And, as Phifer Pavitt’s CFO, Shane had to learn to come to grips with the idea of pouring capital into a business without having a product to sell for years.