Social Media Research Association Social Media Research Briefs

Consumer targeting & profiling is nothing new, but has taken on a new meaning with the volume of data thanks to social media. Is it too much? Is it better and/or more useful? How does the data lead to influencer marketing? Are micro or macro influencers better? All of these questions are answered during this episode of the Social Media Research Brief podcast. Listen as Jimmy Matron, Business Catalyst at Smarketing, shares his experience from traditional targeting to today's version of targeting via social media data. He also shares insight on how data can lead to marketing opportunities and connecting with the right influencers in your market. Be sure to check back next week for part 2 of my conversation with Jimmy, when we talk about psychographic profiling. In the meantime, please check out Jimmy's blog and connect with him on social - he'd love to hear from you! Learn more about Jimmy & connect with him on social: Smartketing Blog LinkedIn Twitter Listen: The Evolution of Consumer Targeting

In this episode, Logan Allec, founder of Money Done Right, shares his story about building his brand and how social marketing helped him grow his company to where it is today.   He turned traditional social marketing strategies on their side with great success: Traditional strategy tells us to find our audience online and start with marketing on that platform. Logan flipped the script a bit – where did he start and why? What challenges exist in building visibility and audience loyalty when the social platform is not traditionally used for user engagement? The broader the target audience, the trickier it can be to market to all effectively. How did Logan address this and use social strategy effectively to connect with Millennials to Seniors? Finding the value of repurposing content, but knowing its limitations There are some great ideas & takeaways in this episode! I encourage you to connect with Logan - he’d love to hear from you! You can find him where you hang out online: Website (Money Done Right) Linkedin Facebook Twitter Listen:  Logan Allec Shares Tips on Social Marketing to a Broad Audience

In this episode, Logan Allec, founder of Money Done Right, shares his story about building his brand and how social marketing helped him grow his company to where it is today.   He turned traditional social marketing strategies on their side with great success: Traditional strategy tells us to find our audience online and start with marketing on that platform. Logan flipped the script a bit – where did he start and why? What challenges exist in building visibility and audience loyalty when the social platform is not traditionally used for user engagement? The broader the target audience, the trickier it can be to market to all effectively. How did Logan address this and use social strategy effectively to connect with Millennials to Seniors? Finding the value of repurposing content, but knowing its limitations There are some great ideas & takeaways in this episode! I encourage you to connect with Logan - he’d love to hear from you! You can find him where you hang out online: Website (Money Done Right) Linkedin Facebook Twitter Listen:  Logan Allec Shares Tips on Social Marketing to a Broad Audience

Sure, you’ve heard the term and probably considered using it as a part of your own marketing strategy, but there’s also a lot of misperceptions out there. Susana Yee, founder of Digital Everything Consulting, shares some information on the most common myths and misperceptions around influencer marketing. She addresses myths and answers questions, including: Is influencer marketing really less expensive than other marketing strategies? Is influencer marketing a quick, inexpensive marketing strategy? What are trickle down influencers and how can they work better than “big name” influencers? Can influencer marketing be used on its own? What clues are out there when vetting a potential influencer? How to choose between an influencer and brand ambassador? You might be surprised at some of her responses. If you’re considering using influencer marketing or have tried it with mixed results, you’ll want to listen to this episode. Susana also talks about her upcoming influencer roadmap course – this four module, self paced online course guides marketers through the entire process, from researching and identifying potential influencers to negotiating contracts and launching campaigns. If you want to learn more, you can visit her website and register to be notified when the course launches. I encourage you to reach out to Susana and connect with her to learn more about Digital Everything Consulting and influencer marketing. Digital Everything Consulting's website Check Out the Influencer Roadmap Course Connect With Susana on LinkedIn Listen now: Influencer Marketing Myths & Misperceptions

Sure, you’ve heard the term and probably considered using it as a part of your own marketing strategy, but there’s also a lot of misperceptions out there. Susana Yee, founder of Digital Everything Consulting, shares some information on the most common myths and misperceptions around influencer marketing. She addresses myths and answers questions, including: Is influencer marketing really less expensive than other marketing strategies? Is influencer marketing a quick, inexpensive marketing strategy? What are trickle down influencers and how can they work better than “big name” influencers? Can influencer marketing be used on its own? What clues are out there when vetting a potential influencer? How to choose between an influencer and brand ambassador? You might be surprised at some of her responses. If you’re considering using influencer marketing or have tried it with mixed results, you’ll want to listen to this episode. Susana also talks about her upcoming influencer roadmap course – this four module, self paced online course guides marketers through the entire process, from researching and identifying potential influencers to negotiating contracts and launching campaigns. If you want to learn more, you can visit her website and register to be notified when the course launches. I encourage you to reach out to Susana and connect with her to learn more about Digital Everything Consulting and influencer marketing. Digital Everything Consulting's website Check Out the Influencer Roadmap Course Connect With Susana on LinkedIn Listen now: Influencer Marketing Myths & Misperceptions

“We now create 1.7 megabytes of new information each second for every human being on Earth.” No wonder companies struggle with data analysis – with so many sources of information, how does a company make the most of it in an efficient, relevant manner? I had the opportunity to talk with Nancy Schuetz, Managing Director & Founder of Mettacite. We talked about big data, challenges & opportunities for B2B companies, and best practices for collecting, managing, and analyzing big data. Nancy shares a great case study that highlights the benefit of incorporating social data into the mix – what key factor did a company learn that changed their marketing strategy? We also talked about the 5 V’s of big data, and you can read the entire article we discussed here. I also encourage you to take a look at Mettacite’s service offerings & connect with Nancy online – she’s a great source of information! Resources Learn More About Mettacite  Connect with Nancy on LinkedIn Follow Mettacite on Twitter Read: The 5 V's of Big Data Listen: What Every B2B Company Needs to Know About Big Data

“We now create 1.7 megabytes of new information each second for every human being on Earth.” No wonder companies struggle with data analysis – with so many sources of information, how does a company make the most of it in an efficient, relevant manner? I had the opportunity to talk with Nancy Schuetz, Managing Director & Founder of Mettacite. We talked about big data, challenges & opportunities for B2B companies, and best practices for collecting, managing, and analyzing big data. Nancy shares a great case study that highlights the benefit of incorporating social data into the mix – what key factor did a company learn that changed their marketing strategy? We also talked about the 5 V’s of big data, and you can read the entire article we discussed here. I also encourage you to take a look at Mettacite’s service offerings & connect with Nancy online – she’s a great source of information! Resources Learn More About Mettacite  Connect with Nancy on LinkedIn Follow Mettacite on Twitter Read: The 5 V's of Big Data Listen: What Every B2B Company Needs to Know About Big Data

“The more data you have, the cloudier it gets. That’s why there’s a need for good media analysis.”   If you feel this way, you’ll want to listen to this episode! I’m talking with Michael Lieberman, founder of Multivariate Solutions. We had a great discussion around social network analysis – this is different than social listening. Find out more about the 4 types of social network analysis and the 6 different maps. Each map can provide insight into social conversations, including:  How does conversation flow? Is there an influencer driving conversation? What are the “hot topics” surrounding a brand/campaign and who are the people talking about it? Is a marketing campaign sending the right message? Polarized conversation maps may alert you to potential issues. Learn more about social network analysis, how it can be used to maximize marketing and advertising efforts, and how Michael's expertise can benefit companies who are seeking this type of data analysis. Listen: Social Network Analysis I encourage you to learn more about Michael & Multivariate Solutions. Below are links to his website and social accounts – stop by and say hello! Connect with Michael on LinkedIn Follow Michael on Twitter Learn more about Multivariate Solutions  I also promised I’d share some of Michael’s work and examples of social network analysis maps  & case studies so you can get a good understanding of what we are talking about in this episode.  Publications by Michael LiebermanTwitter Analysis Case Study: Nordstrom & a Polarized Community 

“The more data you have, the cloudier it gets. That’s why there’s a need for good media analysis.”   If you feel this way, you’ll want to listen to this episode! I’m talking with Michael Lieberman, founder of Multivariate Solutions. We had a great discussion around social network analysis – this is different than social listening. Find out more about the 4 types of social network analysis and the 6 different maps. Each map can provide insight into social conversations, including:  How does conversation flow? Is there an influencer driving conversation? What are the “hot topics” surrounding a brand/campaign and who are the people talking about it? Is a marketing campaign sending the right message? Polarized conversation maps may alert you to potential issues. Learn more about social network analysis, how it can be used to maximize marketing and advertising efforts, and how Michael's expertise can benefit companies who are seeking this type of data analysis. Listen: Social Network Analysis I encourage you to learn more about Michael & Multivariate Solutions. Below are links to his website and social accounts – stop by and say hello! Connect with Michael on LinkedIn Follow Michael on Twitter Learn more about Multivariate Solutions  I also promised I’d share some of Michael’s work and examples of social network analysis maps  & case studies so you can get a good understanding of what we are talking about in this episode.  Publications by Michael LiebermanTwitter Analysis Case Study: Nordstrom & a Polarized Community 

In our last episode, we talked about how to use social listening & research when a social media crisis hits. Today we explore what steps you can take now to be ready. During this episode, we feature clips from a presentation by Olivia Harting, Chevron's Social Media Manager, Corporate Public Affairs that highlights some great tips & tricks on how to prepare. If you have a story to share or questions on the topic, please feel free to send us an email. As promised, I am including the link to the entire presentation as well as Social Media Examiner's hashtag research site suggestions for you to take a look at. Listen to Chevron's full presentation Take a look at Social Media Examiner's hashtag research resource Listen: Before a Crisis Hits...How to Prepare

In our last episode, we talked about how to use social listening & research when a social media crisis hits. Today we explore what steps you can take now to be ready. During this episode, we feature clips from a presentation by Olivia Harting, Chevron's Social Media Manager, Corporate Public Affairs that highlights some great tips & tricks on how to prepare. If you have a story to share or questions on the topic, please feel free to send us an email. As promised, I am including the link to the entire presentation as well as Social Media Examiner's hashtag research site suggestions for you to take a look at. Listen to Chevron's full presentation Take a look at Social Media Examiner's hashtag research resource Listen: Before a Crisis Hits...How to Prepare

Chances are your brand will face a social media crisis at some point – with the way social media is designed, it’s bound to happen. Are you prepared to handle it? This episode shares insight, tips, & tricks on how to use social listening & research before and during a crisis – easily identify when something is brewing, collecting information to manage the crisis, and ways to use it to keep your staff safe in high profile crisis situations. Do you have your own tips or stories on how your brand faced a social crisis? If so, please share with us to be featured in an upcoming episode. You can send your stories to Marianne Hynd at marianne@smra-global.org. You can learn more about the Social Media Research Association at smra-global.org and be sure to follow us on Twitter, Facebook, and LinkedIn. Listen: How to Use Social Listening & Research During a Crisis

Chances are your brand will face a social media crisis at some point – with the way social media is designed, it’s bound to happen. Are you prepared to handle it? This episode shares insight, tips, & tricks on how to use social listening & research before and during a crisis – easily identify when something is brewing, collecting information to manage the crisis, and ways to use it to keep your staff safe in high profile crisis situations. Do you have your own tips or stories on how your brand faced a social crisis? If so, please share with us to be featured in an upcoming episode. You can send your stories to Marianne Hynd at marianne@smra-global.org. You can learn more about the Social Media Research Association at smra-global.org and be sure to follow us on Twitter, Facebook, and LinkedIn. Listen: How to Use Social Listening & Research During a Crisis

What is the future of social research? Will it continue to live within the market research discipline or become a discipline of its own? Who better to ask than Dr. Jillian Ney, the UK’s first Dr. of Social Media. Listen as Jillian talks about the importance of social research, how it has evolved, and where it’s headed in the future. She also talks about the Social Intelligence Lab, which she created for those in the social research field, and the Digital Intelligence Council, which strives to drive the social intelligence industry forward, establish ethical data analysis practices, and improve the value of social data analysis. Jillian would love to connect with you! We encourage you to engage with her online and keep tabs on her work: Dr. Jillian Ney's website  Connect on LinkedIn Connect on Twitter We also invite you to learn more about initiatives Dr. Ney is working on: The Social Intelligence Lab The Digital Intelligence Council Listen Now: Dr. Jillian Ney Talks About the Future of Social Research

What is the future of social research? Will it continue to live within the market research discipline or become a discipline of its own? Who better to ask than Dr. Jillian Ney, the UK’s first Dr. of Social Media. Listen as Jillian talks about the importance of social research, how it has evolved, and where it’s headed in the future. She also talks about the Social Intelligence Lab, which she created for those in the social research field, and the Digital Intelligence Council, which strives to drive the social intelligence industry forward, establish ethical data analysis practices, and improve the value of social data analysis. Jillian would love to connect with you! We encourage you to engage with her online and keep tabs on her work: Dr. Jillian Ney's website  Connect on LinkedIn Connect on Twitter We also invite you to learn more about initiatives Dr. Ney is working on: The Social Intelligence Lab The Digital Intelligence Council Listen Now: Dr. Jillian Ney Talks About the Future of Social Research