Stop, Collaborate & Listen show

Stop, Collaborate & Listen

Summary: We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.

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  • Artist: Jessica Ruhfus, Collabosaurus
  • Copyright: Copyright Collabosaurus 2019

Podcasts:

 How to launch a podcast | File Type: audio/mpeg | Duration: 638

Launching a podcast has been, quite unexpectedly, one of the most powerful content marketing strategies we have tried. So, I thought I would run through what you need, the process I went through, the tools I use and my top 4 tips for building your own podcast channel. Resources we mentioned.. Whooshkaa Canva [album cover template] Upwork Garageband [settings snapshot can be found here]

 How to choose the right collaboration type | File Type: audio/mpeg | Duration: 824

*happy sigh* - brand collaborations are our favourite. In this episode, we break down the different types of collaborations (events, social media & product) with a bunch of examples, to help you find the right one for your brand. If you've ever felt stuck for creative ideas, this is the episode for you! You can check out our strategy & ideas generator HERE & of course, list a free campaign on Collabosaurus HERE

 Optimising your Facebook & Instagram Ads | File Type: audio/mpeg | Duration: 573

Social media advertising is a great way to get in front of customers, but it can be confusing simply because there is SO much you can do with Facebook ads! In this episode, we run through our top tips for optimising your campaigns & getting the best results from your advertising budget.

 Dealing with rejection | File Type: audio/mpeg | Duration: 562

No one likes to be rejected, but it's SO part and parcel of running your own show. Whether it's investor rejections, job roles and promotions, rejections from a client pitch - it's important to stay positive and keep on keepin' on. So, how do you do this when things don't work out? Here are our top tips for dealing with rejection.

 Content types that inspire action in your marketing | File Type: audio/mpeg | Duration: 498

Ever get stuck with your content marketing & content creation? These 5 content types are an AMAZING way to structure your marketing materials. Why? Because creating content that CONNECTS with your audience will ultimately lead to more trust, more sales & more engagement. Enjoy!

 8 Ways to free up time | File Type: audio/mpeg | Duration: 677

One of the most common things we hear from other business owners is "there's just not enough time in the day!" We hear you. In the name of productivity, this episode covers 8 ways you can free up time in your business. Speaking of time-saving, have you tried out Collabosaurus? A common reason why small businesses DON'T explore brand collaborations is because of the time it takes. With Collabosaurus, you can tap into the power of brand collaborations with NO pitch, NO big idea, NO budget and in a QUARTER of the time. We've got you :) Resources we mentioned in this episode... Zapier IFTTT Calendly Youcanbookme Mailchimp / Infusionsoft / Seva I also referenced one of our past episodes on creating a 'Goal Filter' for your business, hit the show icon above to have a listen to our other episodes :)

 LinkedIn & Facebook marketing isn't dead! | File Type: audio/mpeg | Duration: 666

If you're guilty of spending 99% of your social media time glued to Instagram marketing - you are not alone! However, you're missing a huge opportunity to tap into vast audiences through other mediums (that perhaps aren't as saturated). In this episode, we've got 4 ways to optimise your LinkedIn reach organically, and 3 ways to better harness Facebook marketing (without any advertising spend at all). Resources we mentioned: Collabosaurus (to find amazing brand collaborators) MeetEdgar (for repurposing content on LinkedIn & Facebook) How to check your Facebook analytics Promo by Slidely

 Creating a 'Goal Filter' for focused productivity | File Type: audio/mpeg | Duration: 488

Ever created a 'goal filter' for your business? They're amazing. They help you stay on track, seize opportunities (or reject them), and maximise your productivity with clarity and conviction. In this episode, we talk through how we use 'goal filters' for Collabosaurus, and how you can create your own goal filter in 5 easy steps.  Oh! & YES we want to see your desktop screensaver on social media this week! Just tag @collabosaurus  If you wanted to suss out the free campaign generator >> click here

 Email management hacks for a streamlined workflow | File Type: audio/mpeg | Duration: 618

Managing your inbox is a never ending task! In this episode, we're talking 6 ways to transform your email management - so that you can spend LESS time in your inbox, and MORE time working on your business.  A couple of the resources we mentioned... 'Inbox Zero' article by Laura Roeder Unroll.me Yesware Boomerang Gmail Send + Archive (check out our Instagram highlight!) Loom Giphy Gmail extension Calendly Gmail extension HubSpot's HTML signature generator (Woah, there are a lot of tools this week!) Thanks so much for tuning in, and if you're loving the podcast we would love for you to leave a review (this helps us grow!) ​

 Playing big, even when you're small | File Type: audio/mpeg | Duration: 560

Perception has a huge impact on our buying decisions. So, how do you appear *big* even when you're just starting out? This episode has 6 ideas for making your brand ultra professional from day one, to help build trust with potential customers. Resources mentioned in this episode... Avery Products & Competition PR 101 Course HubSpot Signature Generator Collabosaurus A big thank you to Avery for bringing this episode to life, don't forget to check out their creative competition!

 Making probono work, work! | File Type: audio/mpeg | Duration: 666

Probono work isn't always about 'working for free'! There are some clever ways you can use probono work to grow your business. How? Find out in this episode, which will take you through 4 ways you can turn probono work into a strategic activity. We even run through an email script for how to ask clients for testimonials, shares and referrals (in a non-cringey way) Resources we mentioned... • Toggle [time tracking software!] • Collabosaurus campaign generator

 How to grow through clever collaborations | File Type: audio/mpeg | Duration: 799

Brand Collaborations are one of the most effective marketing strategies out there. It's where two brands team up to leverage each other's strengths & create a mutually beneficial partnership. In this episode, we use examples of some seriously cool collabs, why they worked & how you can use collaboration marketing as a strategy to grow your business, double your audience & gain massive exposure. Resources we mentioned: - VIDEO: How to get started on Collabosaurus - Collabosaurus **It's our 3rd birthday this week & to celebrate we're offering 50% off our $30 starter subscription, or, your second month FREE on our $60 business subscription. The business subscription also gives you access to the super-helpful email templates, resources & webinars inside The CollaboHub. This offer is valid until 11/10/18, so get in quick!**

 3 Ways to Boost Sales through Messaging | File Type: audio/mpeg | Duration: 630

The best businesses are built on creating products & services that provide a solution to people's pain points. Whether your customers want to save time, money or improve a process in their daily lives, identifying these pain points will help you boost your sales and will empower you to effectively communicate how your brand can help them. In this episode, we share three easy ways to identify these pain points and how to structure your message with the solution in mind. Resources we mentioned... www.Collabosaurus.com - create a campaign & get collaborating for free!

 Humanising your brand with Bonjoro | File Type: audio/mpeg | Duration: 1028

We all want to create memorable experiences for our customers, although sometimes it's easier said than done. In this episode, we interview Matt Barnett from Bonjoro. Bonjoro helps you convert and retain more customers through creating instant personalised videos adding a major human element to your brand. We discuss how the idea for Bonjoro came about, how they built a viral side to their product and how you can go the extra 1% to delight your customers. Resources we mentioned... Bonjoro

 Getting out of a Motivational Rut | File Type: audio/mpeg | Duration: 824

In a motivational rut? That sucks. No one likes being there. But whether it's because you've been running your own show for a while, stuck in a lack lustre routine, or just 'not feelin' it'  we all end up in that rut sometimes - and it can be tricky getting out! In this episode, we cover 9 no BS strategies to getting your mojo back.  Our friends at HelloFresh are amazing & have offered 40% off your first box! That is a tonne of free food & a routine changer. Just use the code: COLLAB40   Resources we mentioned... • HelloFresh • Gomoodboard [I accidentally said 'MoodboardMe' but it's Gomoodboard that you want!] • Coachme • Go F*king Do It • ThinkBold • Upwork

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