Marketing Mixtape with Scott Davis show

Marketing Mixtape with Scott Davis

Summary: Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

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 All About Personal Branding with Dr. Natalia Wiechowski | File Type: audio/mpeg | Duration: 28:06

Personal Branding Strategist and Keynote Speaker Dr. Natalia Wiechowski joins me to discuss the ins and outs of branding yourself. Natalia and I talk through personal branding in different global markets, choosing the right media channels for your personal brand, using LinkedIn to its fullest potential, creating effective content, and personal branding failures.

 How to Manage Your Job Search and Negotiate Salary with Angela Copeland | File Type: audio/mpeg | Duration: 32:01

Career coach, author, and TEDx speaker Angela Copeland joins me to discuss career management. Angela and I discuss managing your social networks during a job search, negotiating your salary, changing careers, and looking for work after graduation. Show Notes: Copeland Coaching - Angela Copeland -

 How to Price Based on Value with Chris Do | File Type: audio/mpeg | Duration: 37:37

Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling.

 Integrated Marketing Strategy with Lexie Sidney | File Type: audio/mpeg | Duration: 35:14

Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions. Show notes Houston Dynamo:

 The New Elevator Pitch with Chris Westfall | File Type: audio/mpeg | Duration: 33:47

This episode features my fellow Houstonian Chris Westfall. Chris is a keynote speaker, best-selling author, business coach, and U.S. National Elevator Pitch Champion. In this interview, Chris shares tips for making a NEW elevator pitch and dismantles some longstanding myths about how to sell. Show Notes Chris' website: The NEW Elevator Pitch (book):

 The Gig Economy and Finding Passion with Joey Korenman | File Type: audio/mpeg | Duration: 38:45

Joey Korenman is the founder of and brings amazing insights to the table on finding and following your passion in life. Some real "Ikigai" on display. His nuggets on using LinkedIn Recruiter to connect with hiring managers will change your perspective on finding work.

 Disney Management Magic with Lee Cockerell | File Type: audio/mpeg | Duration: 29:58

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. Lee and I discuss internal marketing to employees, time management, marketing clues, company culture, career transitions, and starting your own business.

 Data-based Customer Experience Management with Daniel Cotlar | File Type: audio/mpeg | Duration: 37:48

Daniel Cotlar and I discuss Customer Journey Mapping, experimenting with customers, measuring success, and a lot more.

 Social Media Strategy for the Houston Texans with Eric SanInocencio | File Type: audio/mpeg | Duration: 28:04

Eric SanInocencio is the Senior Director of Digital Media for the Houston Texans. We discuss social media analytics, ad spend across social media channels, and breaking into the field of digital marketing.


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