Book Marketing Show Podcast with Dave Chesson

One of the best ways for learning how to sell books is not just to read blogs or listen to podcasts, but to go to conferences and meet other authors. It can be amazing what kind of ideas come out, and what you can learn from one another. This week, I'm be talking with Mark Dawson, who is the host of The Self-Publishing Formula podcast and has some amazing self-publishing courses available on his website. For more information, visit the show notes at http://kindlepreneur.com/e19

We’ve talked about Categories in the past about how they help sell more books, how we can find better Categories, and how we can ask Amazon to change our Categories for us. But did you know your book can show up for 10 categories? Showing up in 10 categories will help your book sales is because this increases your chances of achieving Best Seller status with your book. Asking Amazon is the way you can be listed for more than 3 categories. Visit the show notes for more http://kindlepreneur.com/e18

We are going bit further into picking the right Amazon Book Categories we discussed in the previous episode. We will look at what niche categories are, how they are offered, and how authors can get listed in the categories we want. Our case study includes Dali Burgado, a Certified Personal Trainer and Bestselling author who used my free Kindle Sales Rank Calculator to help pick niche categories to increase her sales. For more information, visit the show notes at http://kindlepreneur.com/e17

We’ve already discussed how choosing the right categories for your ebooks can help sell within different niches, but in this episode we’ll dig deeper into how picking the right categories can help sales. You’ll learn what Kindle Categories are, as well as how Category rankings are done within Amazon. You will also learn how to distinguish between a good category and one that might not help as much as you might think. For more information, visit the show notes at https://kindlepreneur.com/e16

Wouldn’t it be great to know what parts of our book’s Amazon page shoppers look at the most? Author Michael Alvear hired a company to conduct a study using computers with laser cameras that track pupils to see exactly what Amazon shoppers focus on while they were in search of a book. The heat map provided some interesting information that can help authors optimize their book’s Amazon page. For more information, visit the show notes at http://kindlepreneur.com/e15

For authors of multiple books, it’s important to be able to point your readers to other books you’ve written. Today we focus on best practices for doing so and give tips for effectively listing your previous books to increase their sales. Author Steve Scott (pen name S.J. Scott) joins the program to discuss how he has found success by promoting his other titles in his eBooks and to talk about how and why he does it. For more information, visit the show notes at http://kindlepreneur.com/e14

Once you’re an experienced author, you might realize your earlier marketing efforts fell flat. Today we take that earlier book from “Dead Book”-status and revive it using a few techniques mentioned by today’s guest, Kevin McLaughlin. Since there’s no specific formula for doing this, each episode will be called Reviving a Dead Book with a different Case Study Number at the end. For more information, visit the show notes at http://kindlepreneur.com/e13

When it’s a good idea for an author to start thinking about starting a publishing company? One reason would be to start publishing other people’s works. Another would be to prevent your financial assets from ending up in someone else's possession if you were sued. My lawyer, Clint Coons of Anderson Advisory talks about the steps authors can take to start a publishing company, including authors from outside the United States. For show notes go to http://kindlepreneur.com/e12

11. Creating a Symbiotic Package to Market and Sell Your Book

Learn the difference between the print on demand services, KDP Print and CreateSpace. Both are owned by Amazon, however, there are differences between the two that all authors should know about. Through this episode I hope you’ll be able to know which one you should use, and if you have used the other previously, is it worth switching your books over. For more information including resources mentioned in this episode, go to http://kindlepreneur.com/e10

Learn how collaborating with another author not only helps you to make more books faster, but also cut costs and combines both of your marketing capabilities so as to create a better chance of book sales success. For more, visit http://kindlepreneur.com/e9

Learn about reviews and how they affect sales. I’ll show you a tactic you can use to get book reviews even if you don’t have an email list, following or fans. Even if you do have those things, this tactic will still help you get even more reviews and build our your email list with the right kind of readers who like to leave positive and happy reviews. For more, visit https://kindlepreneur.com/episode-8-get-book-reivews

Learn about book promotion sites, how they actually work, and how authors can use them to get their books to a large amount of readers. They can be a powerful tool for book launches, as well as a steady drip of sales over time. However, not all promotion sites are created equal. Some are a waste of time. Plus, there are things authors should consider to get the most out of this tactic and reap the best benefits going forward. Don't miss any of the sessions: https://kindlepreneur.com/podcast

6: Using Box Sets to Create Mammoth Marketing Teams for your Sales

5: How Authors Can Sell Their International Rights, the Right Way