Logo Geek | The Logo Design & Branding Podcast

In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience. We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present and elevate the quality of his identity design work. Show notes for this episode can be found here: https://logogeek.uk/podcast/ben-loiz/ I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out. We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing. Show notes for this episode can be found at https://logogeek.uk/2.6 I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing. Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative. Show notes for this episode can be found here: https://logogeek.uk/podcast/creating-a-personal-brand/ I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

Can sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that. We learn how Will started his YouTube channel, the tools and software used, and how he’s able to manage his time to create consistent content, whilst also taking on client design projects too. We also deep dive into his logo design and hand lettering process. Will Paterson is a well-known logo designer and hand lettering artist specialising in logotype design. He’s best know for his YouTube channel, where he shares weekly tips and advice for designers, which has grown to a following of over 234,000 subscribers. Show notes for this episode can be found here: https://logogeek.uk/podcast/youtube-lettering-logos/ This podcast has been sponsored by FreshBooks. For a free 30 day trial visit freshbooks.com/logogeek

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?. This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by implementing core strategy sessions as part of her design services. Melinda is the founder and Creative Director of her own branding agency, Marks & Maker. Show notes can be found here: https://logogeek.uk/podcast/studying-design-masters/  Books & resources mentioned include: The Power of Limits: Proportional Harmonies in Nature, Art and Architecture Creative Strategy and the Business of Design 101 Things I Learned In Business School Core Strategy Kit Futur Pro Group To listen to more episodes visit https://logogeek.uk/podcast/ 

What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. David is an award-winning veteran in branding, rebrands, design and brand strategy, having received over 330 international industry recognitions for his work. He’s also the author of a newly released book, Brand Intervention. To listen to this episode and more visit: logogeek.uk/podcast To learn more about David visit: risingabovethenoise.com Thank you to FreshBooks who have sponsored this podcast. For a free 30 day trial, just visit freshbooks.com/logogeek

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public. Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip. Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/ This episode of the podcast is sponsored by Freshbooks. Try it today for a free, unrestricted 30 day Trial.

Want to know what it takes to design logos? In the Logo Geek Podcast, show host Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes and so much more! To subscribe, or to learn more visit https://logogeek.uk/podcast/ A big thank you to Freshbooks who have kindly sponsored this podcast.

What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition. Show notes for this episode can be found at logogeek.uk/podcast10 To view more episodes and to subscribe visit logogeek.uk/podcast

Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution. In this episode Ian Paget interviews freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world! Show notes for this episode can be found here: https://logogeek.uk/podcast/online-marketing-for-designers/ Want to listen to more epsiodes like this? https://logogeek.uk/podcast/  

Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave... Show notes for this episode can be found here: https://logogeek.uk/podcast/start-a-logo-design-business/ To listen to more episodes like this visit: https://logogeek.uk/podcast/ Enter Logo Wave

Do you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founders of the hugely successful branding design agency 'Someone' to find out. We discuss the best design portfolios, common CV mistakes and much more. Show notes for this episode can be found here: https://logogeek.uk/podcast/work-for-a-design-agency/

Every font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform, so to truly understand how every day people perceive type. In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts matter’. Show notes for episode can be found at https://logogeek.uk/podcast/the-personality-of-type/

In this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Logo Lounge, the searchable logo design database. In this episode we discuss Logo Lounge, and the 2017 logo design trend report. Show notes for this episode can be found at https://logogeek.uk/podcast5   

Aaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previous president of the USA, Barack Obama. In this episode Ian Paget of Logo Geek chats with him about Logo Design, and how he's been able to attract big clients by working on fun projects for his own brand, and for his buddies. Show notes for this episode can be found here: https://logogeek.uk/podcast/aaron-draplin/ For more episodes like this visit: https://logogeek.uk/podcast/